This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
Gantt Chart Excel Template Review the Teaching Activity
This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.
Restaurant Pricing Game Review the Teaching Activity
In this video-based activity, students will review a five-minute video highlighting different approaches to market testing, and then address various questions on the video and the new product process.
Understanding Test Marketing Review the Teaching Activity
Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P’s offering and the mindset of their target market. Great activity for breaking down the full 7P’s marketing mix.
Marketing Mix of the Dollar Shave Club Review the Teaching Activity
In this activity, students compare the assessment factors for three market segments. They need to rate each factor and then choose the best segment overall to be their chosen target market.
Target Market Assessment Review the Teaching Activity
In this case study, students look at a successful implementation of a CRM program and how it was able to transform the success of a credit union.
Implementing a CRM Program Review the Teaching Activity
In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?
Marketing Financial Forecasts Review the Teaching Activity
In this introduction to segmentation (and viable segments) students review information for 12 consumers and split them into segments. It sounds simple, but is it?
How Would You Segment These Consumers? Review the Teaching Activity
In these digital escape rooms, students need to work together to solve problems, crack codes and finally escape, using their knowledge of marketing. Lots of fun and great for team-building.
Digital Escape Rooms: Getting Started Review the Teaching Activity
In this task, students will analyze the design of an everyday food product and dissect it into its three product levels. They will also identify how the consumer derives benefits from various product features.
Identifying Benefits and Features Review the Teaching Activity