Even More Teaching Activities
KFC Zinger Launch (with video)
In this activity, students will review the new product development process for the launch of the KFC Zinger sandwich (burger)…
Using Gantt Charts: Teaching Tips
Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download…
Standard Website Metrics
Students are presented with a table containing the standard top-level website metrics that every marketer needs to be familiar with.…
Which Brand Strategy?
For this proposed new snack food product, what is the most appropriate branding strategy? A brand extension, or a multi-brand,…
Push or Pull Strategy?
Using the information provided, students decide whether the type of firms listed at the end of the discussion should adopt…
Shopping Styles
The student task in this activity is to match the various shopping motivations to the three types of buyers listed…
