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Great Ideas for Teaching Marketing

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Research and MIS

New Product Evaluation Game

 This activity is a ‘game’ played in groups. Although it is a fun game, it is designed to illustrate the challenges that a firm faces when it evaluates and researches a new product.

Categories Analysis and Metrics, Games and Quizzes, New Product Process, Research and MIS

Different Firms – Different Research?

Sometimes a firm’s particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it.

Categories Analysis and Metrics, New Product Process, Research and MIS

Defining Market Research Terms

For this task, students match the market research term to its definition, as a simple check of their understanding of the main marketing research methods.

Categories Analysis and Metrics, Research and MIS

Implementing a CRM Program

In this case study, students look at a successful implementation of a CRM program and how it was able to transform the success of a credit union.

Categories Research and MIS, Services/CRM, Strategy and Plans

Marketing Financial Forecasts

In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?

Categories Analysis and Metrics, New Product Process, Research and MIS, Strategy and Plans

Market Research Scales

In this marketing research task, students classify questions into scales: nominal, ordinal, interval, and ratios scales.

Categories Analysis and Metrics, Research and MIS

GE-McKinsey Multi-Factor Excel Template (Teaching Ideas)

In this set of activities, students download a free Excel template to run the GE matrix, in order to understand its construction and how it works. They can also use the template to assist them in with various marketing reports and/or assignments.

Categories Analysis and Metrics, Research and MIS, Strategy and Plans, Tools

Run Cross-tabs in Excel (Free Template Tool)

This is an easy-to-use Excel template tool that allows students to learn how to use and interpret cross-tabs, when analyzing market research data. As well as cross-tabs, the template also allows students to produce charts quickly – an ideal tool for their assignments and reports. 

Categories Analysis and Metrics, Research and MIS, Tools

Monitoring Consumer Attitudes

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing the output of a multi-attribute attitude model. 

Categories Analysis and Metrics, Consumer Behavior, Products and Brands, Research and MIS, Tools

Using Market Share Information

In this activity, students will review a simple table containing market share and sales information, in order to interpret the marketplace.

Categories Analysis and Metrics, Pricing, Research and MIS
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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