Marketing Trivia Quiz VIDEO

Trivia Quiz

Here’s fun and short marketing trivia quiz for students – no knowledge required – great as an ice-breaker – or just for a short refresher break or a team building exercise.

You could even build some discussion tasks or online research around the answers – enjoy!

Guess the Entrepreneur Quiz

Here is another video quiz – this one … See the full activity...

Digital Escape Rooms for Teaching Marketing

Two Digital Escape Rooms Now Available

Click here for the escape room challenge for the marketing mix.

Click here for the escape room challenge for consumer behavior.

Why play the digital escape rooms?

As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students getting highly involved and motivated and having … See the full activity...

Get the Activity Workbook – eBook or Hard Copy

About the Practical Marketing Workbook

This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.

Each activity contains its own instructions and spaces for … See the full activity...

Discussion ideas for the marketing simulation game


Note: Also refer to the base information on the Marketing and Positioning Simulation Game for lecturers, as well as the “how to play guide”.

Teaching and discussion ideas

While the simulation game is quick to learn and relatively simple for students to understand, it does provide an insight to numerous marketing concepts and topics – making it an … See the full activity...

Apple’s Mission Statement

The following statement was released by Tim Cook, the CEO of Apple. Although it was not described as a mission statement, it has been effectively framed as one. Your task here is to review it and determine what it indicates about Apple and their future direction.

 

ACTIVITY/TASK

The statement made by Tim Cook of Apple:

We believe that we’re on … See the full activity...