Great Ideas for Teaching Marketing
Ideas and resources for teaching marketing
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the NEW PRODUCTS PROCESS
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PROMOTIONAL mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PRODUCT mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PRICE mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PLACE mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s fun and short marketing trivia quiz for students – no knowledge required – great as an ice-breaker – or just for a short refresher break or a team building exercise.
You could even build some discussion tasks or online research around the answers – enjoy!
Here is another video quiz – this one … See the full activity...
Click here for the escape room challenge for the marketing mix.
Click here for the escape room challenge for consumer behavior.
As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students getting highly involved and motivated and having … See the full activity...
This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.
Each activity contains its own instructions and spaces for … See the full activity...
Note: Also refer to the base information on the Marketing and Positioning Simulation Game for lecturers, as well as the “how to play guide”.
While the simulation game is quick to learn and relatively simple for students to understand, it does provide an insight to numerous marketing concepts and topics – making it an … See the full activity...
The following statement was released by Tim Cook, the CEO of Apple. Although it was not described as a mission statement, it has been effectively framed as one. Your task here is to review it and determine what it indicates about Apple and their future direction.
ACTIVITY/TASK
The statement made by Tim Cook of Apple:
We believe that we’re on … See the full activity...
The promotion of a brand is just ONE aspect of building brand equity. Achieving strong brand equity requires many components, but it can create significant value in the marketplace. The following exercise contains a number of checklist points for you to discuss regarding the building of, and the return on, brand equity.
ACTIVITY/TASK
Factors that may contribute to (or … See the full activity...
Use Porter’s Five-forces model to help analyze the book publishing industry, simply based on the hypothetical information and data presented below.
ACTIVITY/TASK
The book publishing industry in Australia
There are a variety of incentive schemes that can be implemented in order to help motivate and reward salespeople. In this exercise you need to first calculate the total salary/incentive paid in each of the following payment structures. Then you need to determine which structure is the best approach.
ACTIVITY/TASK
For all the incentive schemes below: George, the salesperson, … See the full activity...
As implied by his/her title, a sales manager is responsible for achieving targeted sales through the effective management of a sales team. In this activity, you need to identify (from the list below) what tasks that a sales manager actually does.
ACTIVITY/TASK
Responses to direct marketing campaign may include direct sales, appointments with salespeople, and opportunities for future sales. This activity outlines a variety of responses for a direct mail campaign for an insurance company. If you were the manager for the campaign, how satisfied would you be with the following results?
ACTIVITY/TASK
‘Got You Covered’ insurance company sent out 1,000 direct … See the full activity...
Medium to large firms tend to have many sponsorship opportunities presented to them. Keeping in mind that a sponsorship should be viewed a promotional tool (rather than simply a donation), please rank (in terms of value to the firm) the following sponsorship opportunities for a large supermarket chain.
ACTIVITY/TASK
Opportunity A
Many firms target their sales promotions at wholesalers and retailers in an attempt to generate greater support and sales. Sometimes these trade promotions are designed to get preferential treatment from the retailer (e.g. better store/shelf placement) and sometimes they are simply designed to pass through to the end-consumer (such as a discount).
Listed below are some possible trade promotion tools. … See the full activity...
Firms may use a variety of sales promotion tools to help them increase short-term sales. Choosing from the below list of possible tools, identify which one/s would be most appropriate for:
ACTIVITY/TASK
| Sales Promotion Tools |
Chocolate bar? |
Computer software? |
Clothing store? |
|
|
1 |
A |
It seems fairly obvious that the goals/objectives of a promotion would be to increase sales and profit. And, of course, you would usually need to achieve those goals to justify the cost of the campaign.
But take a look at the list of possible promotional goals listed below. Assume that you were responsible for the promotion of McDonald’s ‘healthy menu’ … See the full activity...
In this activity, you simply need to match each example provided to the approach that the firm has used in setting/determining its promotional budget.
ACTIVITY/TASK
