Even More Teaching Activities
Product Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PRODUCT MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Understanding Mission Statements
This activity is designed for students of marketing strategy to help understand the relationship between mission statement and the firm's marketing strategy. EXCLUSIVE MEMBER ACTIVITY
Handling Channel Conflict
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation? EXCLUSIVE MEMBER ACTIVITY
The Value of Brand Persona Names
Students are provided with a name of a brand persona and assess what information about the segment is provided by the name itself. A helpful exercise for understanding segments and personas. EXCLUSIVE MEMBER ACTIVITY