Redesigning the In-store Experience for Toys R Us

This activity is a mix of retailing design and customer experience challenges – that is, how could have Toys R Us modified their in-store offering and design for continued success – plus it also reinforces the impact of marketing environment factors and how they can derail a long-term successful strategy.

Redesigning the In-store Experience for Toys R Us Review the Teaching Activity

The Ethics of Shrinkflation: Debate Ideas

Students are provided with two debate questions, as well as some for and against points to get them started and thinking about the role and impact of shrinkflation. Debate are often a good method of generating a deeper understanding of a topic. Shrinkflation extends beyond just pricing, to brand management, promotion, ethics, customer trust, and profitability.

The Ethics of Shrinkflation: Debate Ideas Review the Teaching Activity

Do Firms Have a Social Responsibility? (Discussion Task)

Students are presented with three scenarios where large brands or industries are expected to be more socially responsible. But is that the essence of marketing? Indeed, do we need to rethink the definition of modern-day marketing? This is a discussion task variation of the debate task of the same name.

Do Firms Have a Social Responsibility? (Discussion Task) Review the Teaching Activity

Should the Bank Support the Social Cause?

Students explore a scenario involving a management meeting at a bank, where the participants in this meeting are discussing the bank’s potential engagement with a social issue, namely problem gambling. The task is to review the meeting and work out what the bank should do and how much they should be involved in this social issue.

Should the Bank Support the Social Cause? Review the Teaching Activity

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