In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. This is a great activity for students to think about their career from a strategic perspective.
In this activity students will consider the value of a brand (Specsavers) utilizing a long-term tag-line. While tag-lines are often helpful for communicating positioning and guiding IMC campaigns, they may need to be refreshed at times to keep the brand modern and adaptive.
In this activity, students review 20 statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement. It is designed for students later on in their marketing students. Ideal for class discussions and debates.
This activity looks at one of the more substantial risks of using shrinkflation, which is negative consumer backlash and media attention. It focuses on a real situation for KFC and includes customer comments.
Students are faced with five challenging pricing scenarios or dilemmas. There are arguments for different price points, given the competitive and marketing environment situation. A good activity to learn the practicalities of pricing and to find out that price is much more than just a number.
Around 60 multiple choice questions on the product mix and the pricing mix – ideal for student revision and setting quizzes.
Students play the role of marketing consultants to a candy manufacturer named “Sweet Tech”, who needs strategic marketing advice on setting priorities for their growth plans. The activity is based around the product/market matrix.
Students evaluate the effectiveness of tag-lines by being presented with a series of slogans for different types of businesses and choosing which ones would influence them the most. Therefore, this teaching activity is like a fun experiment that you can run in class.
As we know, product attributes are the characteristics and qualities of a product, which can be either being tangible or intangible. Students work through sets of product features and benefits to sort out which is which.
Over 70 multiple choice questions on the place mix and the promotional mix – ideal for student revision and setting quizzes.