Role of Marketing
In this exercise, students outline their own understanding of the role marketing – using their own words, rather than a formal definition – to assist with their understanding.
Definitions
Different Pricing Terms
When referring to price, different industries/firms will use different jargon. In this activity, students match the industry to the pricing jargon that they use.
Which Type of Retailer?
In this activity, students simply match the definition to the type of retailer. A quick test knowledge worksheet for retailing.
Do We Use the 4Ps or the 7Ps?
An in-class activity for students to understand which products are more suited to the 4Ps (goods) or the 7Ps (services) marketing mix.
EXCLUSIVE MEMBER ACTIVITY
Marketing Terms Crossword
A revision crossword for an array of marketing terms and definitions – ideal for reinforcing terms at the end of term. Ideal team-based activity.
Integrated Marketing Communication Definitions
For this activity, students need to match the Integrated Marketing Communication (IMC) tool to its appropriate definition.
Which is which? Paid, Owned, Earned Media?
This is a simple exercise where students sort a variety of communication tools into the categories of paid, owned, and earned media. Good as an introductory activity to this base digital marketing concept.
EXCLUSIVE ACTIVITY FOR MEMBERS
SEO or SEM: What’s the Difference?
This is a simple worksheet activity for individual students where they sort 20 terms and phrases into whether it is referring to SEO or SEM.
Marketing Information: Internal or External?
This is a simple individual student activity to help clarify marketing information terms by sorting the sources of information into whether they are internal or external to the firm.
