Even More Teaching Activities
Using the information provided, students decide whether the type of firms listed at the end of the discussion should adopt a 'push' a 'pull' or a balanced/mixed promotional emphasis. EXCLUSIVE MEMBER ACTIVITY
As implied by their business title, a sales manager is responsible for achieving targeted sales through the effective management of a sales team. In this activity, students identify what tasks that a sales manager actually does.
Sometimes a firm's particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it. EXCLUSIVE MEMBER ACTIVITY
By changing a product’s mix of attributes you effectively create new products, which may provide a unique solution. In this activity, students modify the mix of attributes for a table, in order to meet different needs.