Even More Teaching Activities
Do These Products Solve a Consumer Need?
In this activity, students are presented with four images of "innovative" products. Their task is to evaluate whether this product…
The Validity of Online Marketing Research
In this task, students review the results of an online market research survey undertaken by a firm and determine how…
Different Pricing Terms
When referring to price, different industries/firms will use different jargon. In this activity, students match the industry to the pricing…
Choose the Best Strategy
This student task is to evaluate a bank's strengths, assess its dynamic environment, and then select the most suitable strategy…
Competitive Pricing Responses
Students need to identify what would be the most appropriate pricing reaction for various market situations and competitive actions. EXCLUSIVE…
Advanced Positioning Simulation Game
This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management,…
