In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. This is a great activity for students to think about their career from a strategic perspective.
In this activity, students review 20 statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement. It is designed for students later on in their marketing students. Ideal for class discussions and debates.
As we know, product attributes are the characteristics and qualities of a product, which can be either being tangible or intangible. Students work through sets of product features and benefits to sort out which is which.
This is a second set of rebus puzzles on Great Ideas. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.
This is the video version of the had-copy rebus puzzles for marketing activities. There are four videos of 12 puzzles each. Each video runs for five minutes. A great refresher task and a bit of fun revision.
Rebus puzzles can provide an engaging revision and team-building experience for students in the classroom. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.
This task is for senior marketing students considering their careers in marketing and where to specialize. A list of 30+ recent and emerging marketing roles are provided for consideration and discussion. A helpful exercise for students to start thinking about building their specialist skills.
Although widely posted and discussed, one of marketing’s biggest branding failures – Colgate Beef Lasagne (or Colgate Kitchen Entrees) was fake. Students review the back story to find out how this happened and the importance of always validating sources for key decision making.
In this fun puzzle, students will test their knowledge of marketing abbreviations. The activity has a list of 40 abbreviated marketing terms with a list of words that they need to match. But there are some leftover words to see which student team is the fastest at solving the puzzle.