Your Perceptions of Marketing
In this activity, students review ten statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement.
Introductory Concepts
What is Marketing?
The student task in this exercise is to construct their own definition of marketing. To assist your students, a number of different views and perceptions of marketing have been provided to review.
Understanding Marketing Orientation
In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.
Which Marketing Orientation is Best?
In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The students’ task is to determine which marketing orientation/philosophy they should adopt.
What is Customer Value?
For this task, student need to identify how different consumers perceive value, based on their statements. The intention of this activity is for students to broaden their understanding of what value is in marketing.
Understanding Customer Satisfaction
This activity is designed to help students identify the key components of what drives customer satisfaction outcomes, by evaluating a series of statements made by consumers regarding their recent interactions with a firm.
The Role of a Marketer
The aim of this exercise is to identify the likely tasks of someone in a marketing role. In other words, what day-to-day functions do marketers perform?
Are these Marketing Tasks?
For this exercise, students review a list of work tasks and identify which ones are likely (or not) to be part of a marketing role – an activity designed to help students further understand what a marketer does.
What is Marketing at McDonald’s?
In this activity, students review an overview of McDonald’s in their early days to identify the reasons for their success and the importance of marketing in their overall performance.
Working with the Marketing Mix
This exercise is designed to illustrate how the marketing mix works together to implement the organization’s marketing strategy, which should meet the needs of a defined target market.