Role of Marketing

In this exercise, students outline their own understanding of the role marketing – using their own words, rather than a formal definition – to assist with their understanding.

Can a CFO Run Marketing?

In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. The activity links to an article on Twitter’s decision to appoint their CFO to run its marketing department. 

Marketing Career Quiz (UPDATED)

In the marketing career quiz there are 20 questions about work preferences, thinking style and interests. There are three options for each question, students pick the one that best describes them. UPDATED worksheet version.