Using a fun marketing trivia quiz is a great way to kick-start discussions and interactions in a week one class.
As you probably know all too well, one of the challenges of teaching a class in the early classes of a term is the building of student rapport and getting the students comfortable engaging and interacting in class.
There are … See the full activity...
I have modified an existing activity on this website – perceptions of marketing – by converting it into a Kahoot online quiz.
In case you are not familiar with Kahoot (and probably other similar websites) it is a quiz or survey that students undertake live in class by using their mobile phones or other Internet connected devices.
I have used … See the full activity...
This is an introductory exercise suitable for use in the first few weeks of a marketing course. It assumes no theoretical marketing knowledge, but instead gives a good insight into the student’s existing perceptions and understanding of marketing at the outset of their course.
This is a flexible exercise that can be structured as … See the full activity...
Preferred format: This teaching activity is designed to be completed in small groups of students or as a class discussion.
Student audience: This exercise is more suitable for more advanced students of marketing, starting to think about their marketing career.
Exercise time: The group discussion time should run 10-15 minutes.
Additional resources:
Preferred format: This teaching activity is designed for small groups of students or as an overall class discussion.
Student audience: This exercise is more suitable for students of later level marketing subjects or at masters level.
Exercise time: The group discussion time should be around 10-15 minutes, plus any additional time for an overall … See the full activity...
Preferred format: For this exercise, students complete an online ‘marketing career quiz‘ and then discuss the findings in groups or in a class discussion.
Student audience: This discussion exercise is suitable for students studying introductory marketing.
Exercise time: This activity is in two parts – around 10 minutes to complete the quiz … See the full activity...
Preferred format: This teaching activity can be run in small groups or as an in-class discussion.
Student audience: This discussion exercise is designed for introductory marketing students.
Exercise time: This activity will take around 10 minutes, perhaps longer as an in-class discussion.
Notes: There are several other discussion activities on this site for defining … See the full activity...
Does marketing promote consumption for its own sake? Certainly there are some people who gain status from their possessions. But is this the fault of marketing or just a general trend of the changing environment? To assist you, listed below are some comments from a recent focus group on this particular issue.
ACTIVITY/TASK
Decoding refers to how consumers will understand the marketing communication. In this activity, you need to determine what is the main message for the following promotional messages. Keep in mind that most ads do not include a lot of copy (text), so they often have to draw conclusions or will use their existing perceptions
ACTIVITY/TASK
In a magazine ad for … See the full activity...
This fitness center needs your advice. They are starting to think that their positioning slogan is primarily responsible for their loss of new customers/members. Do you think it’s time for a new slogan?
ACTIVITY/TASK
New Millennium Fitness Centers have the positioning slogan – “we’ll get you fit”. However, only 50% of new customers keep coming back after the … See the full activity...
