Promotion Archives - Great Ideas for Teaching Marketing

Crocodile Dundee Tourism Case Study

Case Study, Consumer Behavior, International, Member Activities, Promotion, video

In this activity, students review an Australian tourism campaign that included a fake news story about an upcoming Crocodile Dundee movie. Featuring Hollywood celebrities like Chris Hemsworth and Margot Robbie, and employing humor, film references, PR stunts, and a Super Bowl TV spot, the campaign captured global attention. This exercise crosses into international marketing, leveraging consumer insight, creative storytelling, media strategy, and campaign effectiveness.

Crocodile Dundee Tourism Case Study Review the Teaching Activity

The Power of Free Samples

Consumer Behavior, Member Activities, New Product Process, Products and Brands, Promotion

In this activity, students will explore the strategic use of free samples as a sales promotion tool compared to traditional advertising. They will assess the benefits and risks associated with each approach through a real-world scenario involving a fictional brand launching a new product.

The Power of Free Samples Review the Teaching Activity

Classic Case Study: McDonalds Happy Meals

Case Study, Consumer Behavior, Ethics, Member Activities, New Product Process, Products and Brands, Promotion, Segmentation and Positioning

This McDonald’s case study reviews their iconic and enduring Happy Meal offering. The case explores a variety of marketing concepts with a particular focus on family decision making, product bundling, brand associations, ethical considerations, and the ability to offer multiple benefits to deliver consumer value. Although it is a relatively simple product, its continued and significant market success is undeniable, making it a classic and important case study for your students.

Classic Case Study: McDonalds Happy Meals Review the Teaching Activity

Classic Case Study: Snickers You’re Not You When You’re Hungry

Case Study, Consumer Behavior, Member Activities, Products and Brands, Promotion, Segmentation and Positioning

This activity focuses on the Snickers “You’re Not You When You’re Hungry” campaign as a mini case study. Students will explore the campaign’s creative use of humor and the role of classical conditioning in creating brand associations through the integration of cohesive IMC strategy.

Classic Case Study: Snickers You’re Not You When You’re Hungry Review the Teaching Activity

Choosing the Right Social Media Platform

B2B Marketing, Digital Marketing, Member Activities, Promotion

This activity guides students through evaluating social media platforms for three distinct businesses, each with unique objectives and target audiences. Students will identify the primary marketing objectives for each business, match them with the most appropriate platforms, and justify their choices. Finally, students will brainstorm content ideas and craft an example social media post for one of the businesses.

Choosing the Right Social Media Platform Review the Teaching Activity

Classic Case Study: The KFC FCK Campaign

Case Study, Member Activities, Places and Channels, Products and Brands, Promotion, video

This video-based activity explores KFC’s innovative response to a 2018 supply chain crisis in the UK, which led to widespread restaurant closures due to a lack of chicken. Instead of opting for a defensive approach, KFC launched the bold “FCK” campaign, a humorous and self-deprecating apology that turned a potential PR disaster into a masterclass in brand recovery. Students will analyze the campaign’s elements, its impact on KFC’s brand image, and lessons in crisis communication.

Classic Case Study: The KFC FCK Campaign Review the Teaching Activity

Push versus Pull Marketing Strategies

B2B Marketing, Member Activities, Promotion, Services/CRM

This activity helps students understand the differences between push and pull marketing strategies, including how each approach targets intermediaries or consumers. Students will analyze scenarios and identify tactics, allowing them to determine when and how to use these strategies effectively in real-world marketing contexts.

Push versus Pull Marketing Strategies Review the Teaching Activity

Understanding Marketing Mix Modeling (MMM)

Analysis and Metrics, Marketing Mix, Member Activities, Promotion, Research and MIS

In this activity, students assume the role of a marketing analyst for a fast-food chain. They use data and a regression model which shows different marketing and operational factors that influence sales. Their task is to understand and use the model to make recommendations to enhance marketing effectiveness and drive sales growth.

Understanding Marketing Mix Modeling (MMM) Review the Teaching Activity

Should We Create a Consumer Panel?

Analysis and Metrics, Decisions and Mini-Cases, Member Activities, Promotion, Research and MIS

Students review a management team meeting discussing the for and against of establishing a consumer panel for a bank. Their task is to determine whether or not the bank should move to this research approach or continue with their annual customer survey only. A good activity for a deeper understanding of the role and purposes of consumer panels in marketing research.

Should We Create a Consumer Panel? Review the Teaching Activity

Cobranding of Coke and Oreos

B2B Marketing, Case Study, Member Activities, New Product Process, Products and Brands, Promotion, video

This teaching activity explores the benefits and risks of cobranding, primarily focusing on the Coca-Cola – Oreo limited edition products launched in late 2024. A good introduction to the concept of cobranding and why it is a powerful marketing tool.

Cobranding of Coke and Oreos Review the Teaching Activity