Integrated Marketing Communication Definitions
For this activity, students need to match the Integrated Marketing Communication (IMC) tool to its appropriate definition.
Promotion
Direct Marketing Terms
The terms and jargon of direct marketing are sometimes confusing. In this activity, the task is to match the definition/term to its best description.
Promotional Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PROMOTIONAL MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Does Product Augmentation Matter?
In this task, students will review a billboard ad, which promotes a benefit derived from product augmentation. Students will then discuss the role and value of augmenting a product.
Pringles Chips WTF (Sales Promotion Campaign)
This activity is built around a new flavor campaign for the well-known snack brand Pringles. This campaign is a mix of a sales promotion and a product line extension.
KFC Zinger Launch (with video)
In this activity, students will review the new product development process for the launch of the KFC Zinger sandwich (burger) range in 2017 into the USA market. Students need to consider the role of KFC’s new product and outline the key steps that the firm undertook in their product development process.
New Coke Case Study Video
Given the continued level of interest in the “new” Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.
KFC Launches Edible Nail Polish: Brand Extension
Do your students agree with KFC’s decision to extend their brand into chicken flavored nail polish? Why/why not?
IMC Tools: 360 Marketing
The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand being promoted using a variety of promotional tools.
The Role of Logos
In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how important is it?
