Direct Marketing Terms

The terms and jargon of direct marketing are sometimes confusing. In this activity, the task is to match the definition/term to its best description.

KFC Zinger Launch (with video)

In this activity, students will review the new product development process for the launch of the KFC Zinger sandwich (burger) range in 2017 into the USA market. Students need to consider the role of KFC’s new product and outline the key steps that the firm undertook in their product development process.