Click here to go straight to the escape room challenge.
As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students getting highly involved and motivated and having lots of fun learning and … Continue reading...
Using a fun marketing trivia quiz is a great way to kick-start discussions and interactions in a week one class.
As you probably know all too well, one of the challenges of teaching a class in the early classes of a term is the building of student rapport and getting … Continue reading...
Following numerous requests, I have finally published the Practical Marketing Workbook in hard copy format, as well as a downloadable PDF file.
The workbook contains over 250 worksheet style activities (and more than 400 pages), ideal for copying and … Continue reading...
This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped … Continue reading...
While many industries have been impacted by the Internet-era, the banking sector is an industry that has faced numerous environmental challenges. They have been impacted by new competitors, changing technology, record low interest rates, different consumer buying approaches, new distribution channels, and so on.
As a result, traditional banks … Continue reading...
I have modified an existing activity on this website – perceptions of marketing – by converting it into a Kahoot online quiz.
In case you are not familiar with Kahoot (and probably other similar websites) it is a quiz or survey that students undertake live in class by using their … Continue reading...
This article discusses how the instructor can coordinate and manage the “logistics” of the marketing and positioning simulation game. This fun and engaging teaching activity is available for free download on this website – please see the article on the simulation game itself. Please note that this article does … Continue reading...
Note: Also refer to the base information on the Marketing and Positioning Simulation Game for lecturers, as well as the “how to play guide”.
While the simulation game is quick to learn and relatively simple for students to understand, it does provide an insight … Continue reading...
Welcome to the instructions on the Marketing and Positioning Simulation Game. This simulation game is designed for students of marketing, strategy, and business. Please note that the game is available for free download on this page… free marketing simulation game download … Continue reading...
The first edition of the workbook, as discussed below, has been discontinued – click here to find out about the new 2nd edition (international version).
This workbook has over 200 student activities designed … Continue reading...
This activity is designed for students of marketing strategy, or advanced marketing students. It explores the concept of core competencies and their role in the development of a marketing strategy.
It is suggested that this would be done as a small group discussion, with report … Continue reading...
Preferred format: This teaching activity is designed to be completed in small groups of students or as a class discussion.
Student audience: This exercise is more suitable for more advanced students of marketing, starting to think about their marketing career.
Exercise time: The group … Continue reading...
Preferred format: This teaching activity is designed to be completed in small groups of students.
Student audience: This exercise is more suitable for students studying marketing ethics.
Exercise time: The group discussion time should run around 15 minutes, plus any additional class discussion time.… Continue reading...
Preferred format: This teaching activity is designed for small groups of students to split two products into the five product levels.
Student audience: This exercise is more suitable for students of introductory marketing.
Exercise time: The group discussion time should be around 10-15 minutes, … Continue reading...
Preferred format: This teaching activity is designed for small groups of students to discuss the marketing mix implications of the consumer products classification scheme.
Student audience: This exercise is more suitable for students of introductory marketing.
Exercise time: The group discussion time should be … Continue reading...
Preferred format: This teaching activity is designed for small groups of students to discuss the potential for market research bias stemming from focus groups
Student audience: This exercise is more suitable for students of marketing research.
Exercise time: The group discussion time should be … Continue reading...
This is Part 2 of the New Coke Case Study. It is highly recommended that student groups undertake the New Coke Case Study (Part 1), which sets the marketing environment context for Coke’s decision back in … Continue reading...
The issue of advertising and ethics is often discussed in the media. Because of the need to generate advertising “cut through”, often advertising and social media campaigns are controversial, potentially offensive, possibly sexist, and sometimes misleading.
Marketers are also accused in the media from time to … Continue reading...
For this exercise, which is based on a recent media release, you will review Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales and profitability. But while profits are up, your task is to identify any concerns that they need to manage?… Continue reading...
In this task, students review the results of a recent online market research survey undertaken by a firm. Given the survey was conducted online and was optional, your task in this exercise is to determine how valid the results are likely to be.
ACTIVITY/TASK
For this exercise, let’s assume … Continue reading...
