Discussion Exercises

Do Tag-Lines Eventually Wear Out?

In this activity students will consider the value of a brand (Specsavers) utilizing a long-term tag-line. While tag-lines are often helpful for communicating positioning and guiding IMC campaigns, they may need to be refreshed at times to keep the brand modern and adaptive.

Do Tag-Lines Eventually Wear Out? Review the Teaching Activity

Misleading Marketing Claims – or Not?

In this activity students review a series of common marketing claims that would be generally considered to be misleading. There are 12 examples to consider, with students making a judgment call on which ones to retain and which ones would be unethical and/or ineffective. A pragmatic approach to understanding marketing tactics.

Misleading Marketing Claims – or Not? Review the Teaching Activity

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