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Great Ideas for Teaching Marketing

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    • Teaching Approach
      • Geoff’s Bio
      • For Students
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    • Buy the Full Workbook
    • Activity Types
      • Decisions and Mini-Cases
      • Discussion Exercises
      • Review Exercises
      • Role Plays
      • Simulation Games
      • Digital Escape Rooms
      • Video Activities
  • Games/Quizzes
    • About the Escape Rooms
    • Digital Escape Rooms: Getting Started
    • Video MCQs
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  • Base Concepts
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  • Digital
  • Place Mix
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Discussion Exercises

Marketing Trivia Quiz (Hardcopy)

This activity is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.

Categories Discussion Exercises, Games and Quizzes, Introductory Concepts, Quizzes

Digital Escape Rooms: Getting Started

In these digital escape rooms, students need to work together to solve problems, crack codes and finally escape, using their knowledge of marketing. Lots of fun and great for team-building.

Categories Consumer Behavior, Discussion Exercises, Games and Quizzes, Marketing Mix, Quizzes

Brand Management Challenge

In this in-class activity, students need to review a seemingly successful and profitable burger chain. A great learning exercise for brand management versus short-term profits.

Categories Analysis and Metrics, Discussion Exercises, Pricing, Products and Brands

Digital Escape Rooms for Teaching Marketing

These escape rooms consists of 10 different challenges, built around a theme of a job interview or being a marketing expert. Each challenge is in sequence and needs to be solved first before the next challenge is released – students cannot skip ahead until they solve the puzzle first.

Categories Consumer Behavior, Discussion Exercises, Games and Quizzes, Quizzes, Review Exercises

Marketing Trivia Quiz (Kahoot version)

This is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.

Categories Discussion Exercises, Games and Quizzes, Introductory Concepts, Quizzes

About the Student Workbook

It is an ideal resource for flipped classroom and active learning environments. Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.

Categories Decisions and Mini-Cases, Discussion Exercises, Review Exercises, role play

From Situational Analysis to Marketing Strategy

The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend appropriate strategy revisions and modifications.

Categories Discussion Exercises, Marketing Environment, Strategy and Plans

Perceptions of Marketing (Kahoot) Quiz

In this activity, students use Kahoot to vote on ten statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement.

Categories Discussion Exercises, Games and Quizzes, Introductory Concepts, Quizzes

Instructor’s Guide to Running the Base Positioning Sim Game

This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game. This fun and engaging teaching activity is available for free download on this website.

Categories Decisions and Mini-Cases, Discussion Exercises, Games and Quizzes, role play, Sim Games

Discussion and Teaching Ideas for the Sim Games

This page has some guidance for instructors on which marketing concepts will be highlighted by playing the Sim Games in class. This is helpful for reinforcing concepts after the game/s is concluded. 

Categories Discussion Exercises, Games and Quizzes, Review Exercises, Segmentation and Positioning, Sim Games, Strategy and Plans
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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