Brand Management Challenge

About this Brand Management Activity

This activity is designed around a marketplace (such as a small city), where there are a set number of known competitors.

Student groups need to review and discuss the case materials to consider whether the firm’s performance is favorable or concerning?

The Student’s Task

“Burgers Galore” is a hypothetical fast food chain in a hypothetical … See the full activity...

Digital Escape Rooms for Teaching Marketing

Two Digital Escape Rooms Now Available

Click here for the escape room challenge for the marketing mix.

Click here for the escape room challenge for consumer behavior.

Why play the digital escape rooms?

As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students getting highly involved and motivated and having … See the full activity...

The Practical Marketing Workbook Now in Hard Copy

A Paperback Version of the Workbook is Now Available Through Amazon

Following numerous requests, I have finally published the Practical Marketing Workbook in hard copy format, as well as a downloadable PDF file.

The workbook contains over 250 worksheet style activities (and more than 400 pages), ideal for copying and providing to your students for in-class activities, discussion exercises, role … See the full activity...

2nd Edition of the Marketing Activity Workbook

Introducing the  2nd Edition of the Practical Marketing Workbook

This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.

Each activity contains its own … See the full activity...

From Situational Analysis to Marketing Strategy

INTRODUCTION

While many industries have been impacted by the Internet-era, the banking sector is an industry that has faced numerous environmental challenges. They have been impacted by new competitors, changing technology, record low interest rates, different consumer buying approaches, new distribution channels, and so on.

As a result, traditional banks cannot maintain their existing marketing strategy. They need to be … See the full activity...

An Instructor’s Guide to running the Marketing and Positioning Simulation Game

This article discusses how the instructor can coordinate and manage the “logistics” of the marketing and positioning simulation game. This fun and engaging teaching activity is available for free download on this website – please see the article on the simulation game itself.

Please note that this article does not discuss how the game works – that is discussed … See the full activity...

Discussion ideas for the marketing simulation game


Note: Also refer to the base information on the Marketing and Positioning Simulation Game for lecturers, as well as the “how to play guide”.

Teaching and discussion ideas

While the simulation game is quick to learn and relatively simple for students to understand, it does provide an insight to numerous marketing concepts and topics – making it an … See the full activity...

Marketing Simulation Game: How to Play Guide

How to Play the Marketing and Positioning Simulation Game

Welcome to the instructions on the Marketing and Positioning Simulation Game. This simulation game is designed for students of marketing, strategy, and business. Please note that the game is available for free download on this page… free marketing simulation game download page. Please note that this linked page also includes … See the full activity...

Core competencies

Teaching notes for this activity

This activity is designed for students of marketing strategy, or advanced marketing students. It explores the concept of core competencies and their role in the development of a marketing strategy.

It is suggested that this would be done as a small group discussion, with report back to the overall class at the end. You should … See the full activity...

Can a CFO run marketing?

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed to be completed in small groups of students or as a class discussion.

Student audience: This exercise is more suitable for more advanced students of marketing, starting to think about their marketing career.

Exercise time: The group discussion time should run 10-15 minutes.

Additional resources:

Is marketing See the full activity...

Walmart and CSR (corporate social responsibility)

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed to be completed in small groups of students.
Student audience: This exercise is more suitable for students studying marketing ethics.
Exercise time: The group discussion time should run around 15 minutes, plus any additional class discussion time.

Additional resources:
Information on the societal marketing concept
Walmart PoliciesSee the full activity...

Using the Product Levels

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed for small groups of students to split two products into the five product levels.
Student audience: This exercise is more suitable for students of introductory marketing.
Exercise time: The group discussion time should be around 10-15 minutes, plus any additional time for an overall class discussion.
Additional See the full activity...

Determining marketing mix considerations

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed for small groups of students to discuss the marketing mix implications of the consumer products classification scheme.
Student audience: This exercise is more suitable for students of introductory marketing.
Exercise time: The group discussion time should be around 10-15 minutes, plus any additional time for an overall … See the full activity...

Research Bias in Focus Groups

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed for small groups of students to discuss the potential for market research bias stemming from focus groups
Student audience: This exercise is more suitable for students of marketing research.
Exercise time: The group discussion time should be around 5-10 minutes, plus any additional time for an overall … See the full activity...

New Coke Case Study (Part 2)

General Instructions for running Part 2 of the New Coke Case Study in class

This is Part 2 of the New Coke Case Study. It is highly recommended that student groups undertake the New Coke Case Study (Part 1), which sets the marketing environment context for Coke’s decision back in 1985.

While the first part of the New Coke case … See the full activity...

Marketing and Ethics

 

Advertising and Ethics

The issue of advertising and ethics is often discussed in the media. Because of the need to generate advertising “cut through”, often advertising and social media campaigns are controversial, potentially offensive, possibly sexist, and sometimes misleading.

Marketers are also accused in the media from time to time of creating the material society and of “forcing” people … See the full activity...