Should We Expand Internationally?
A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business – can your students help them decide?
International
Best International Market Entry Option
After significant success in the local market, the company is looking to market to the more affluent markets in Asia markets. But the question is how they should do this?
McDonald’s Food Throughout the World
This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing.
EXCLUSIVE MEMBER ACTIVITY
International Market Entry (Case Study)
In this mini case study, student review why a successful Australian fast food chain had multiple failures with their international market expansion.
EXCLUSIVE ACTIVITY FOR MEMBERS
Adapting to the Local Market (Case Study)
In this mini case students, examine Boston Market’s failed international market expansion into Australia in the early 2000s (when they were owned by McDonald’s).
EXCLUSIVE ACTIVITY FOR MEMBERS
International Markets: MCQs
15 multiple choice questions on international marketing topics.
EXCLUSIVE ACTIVITY FOR MEMBERS