Even More Teaching Activities
Designing Internal Marketing Campaigns
For this task, students are the marketing manager for a bank and planning a major new product launch. They need…
What is Marketing at McDonald’s?
In this activity, students review an overview of McDonald's in their early days to identify the reasons for their success…
Marketing Mix Multiple Choice Questions = Set A
A set of 30 harder multiple choice questions covering the marketing mix elements. EXCLUSIVE ACTIVITY FOR MEMBERS
What Should Be Our Marketing Target?
This activity introduces students to the concept of marketing models and how to set goals and targets to achieve top-level…
What Marketing or Financial Objective?
Students work through eight common marketing campaigns and actions to identify what were the likely financial and marketing objectives. A…
Positioning Kid’s Home-delivered Food
For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food…
