Ethics

Education CSR or Just Promotion?

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Education CSR or Just Promotion? Review the Teaching Activity

Misleading Marketing Claims – or Not?

In this activity students review a series of common marketing claims that would be generally considered to be misleading. There are 12 examples to consider, with students making a judgment call on which ones to retain and which ones would be unethical and/or ineffective. A pragmatic approach to understanding marketing tactics.

Misleading Marketing Claims – or Not? Review the Teaching Activity

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