Ethics

Walmart and CSR (corporate social responsibility)

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Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed to be completed in small groups of students.
Student audience: This exercise is more suitable for students studying marketing ethics.
Exercise time: The group discussion time should run around 15 minutes, plus any additional class discussion time.

Additional resources:
Information on the societal marketing concept
Walmart Policies… See the full activity...

Sexist advertising – fit with brand?

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Use of Sexual Appeals in Advertising

Mrs Mac’s is a food manufacturer of pies, sausage rolls and pastries based in Australia. Its primary market is Australia and New Zealand, with some export markets in south-east Asia. It has worked hard to create the positioning of traditional and home-cooked food.

This strategy has been generally successful with the brand well represented … See the full activity...

Ethical Advertising? Tommy Hilfiger brand launch

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Ethics in Advertising

This video is taken from a documentary on advertising called Art and Copy. The documentary discusses some of the classic advertising campaigns over time and has interviews with the creative and production staff, along with some key clients.

In this small part of the documentary, the initial advertising campaign to launch the Tommy Hilfiger brand is … See the full activity...

McDonald’s Sponsorships

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The Ethics of McDonald’s Sponsorships

McDonald’s is a well-known fast food chain throughout the world. In recent years, it has worked hard to broaden its menu offering and try to broaden its food appeal. It has introduced some healthier options and has also added higher quality food and coffee as well.

In addition to having thousands of locations throughout the … See the full activity...

Marketing and Ethics

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Advertising and Ethics

The issue of advertising and ethics is often discussed in the media. Because of the need to generate advertising “cut through”, often advertising and social media campaigns are controversial, potentially offensive, possibly sexist, and sometimes misleading.

Marketers are also accused in the media from time to time of creating the material society and of “forcing” people … See the full activity...

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