Students are presented with top-level metrics from Google Search Console for a law firm’s keywords. They have had a mix of success, with some keywords doing well, and others failing to get traction. Perhaps your students can help them improve their SEO performance? A helpful introduction to Google Search Console metrics.
Analyzing SEO Performance Review the Teaching Activity
In this activity, students will work through five ROMI calculations for a hotel chain and help them improve their marketing campaigns. Ideal activity for students to learn the different complexity of return on marketing investment metrics.
Working with ROMI Calculations Review the Teaching Activity
In this task, students will analyze Google Analytics data for a business specializing in selling financial software tools. They will need to identify the website’s strengths as well as potential improvement areas.
Working with Google Analytics Review the Teaching Activity
Students analyze a series of online comments made by consumers, and using the Jobs to be Done (JTBD) framework, they will identify the functional, social, and emotional jobs that consumers expect the hotel chain to fulfill.
Identifying Jobs to be Done for a Hotel Chain Review the Teaching Activity
In this activity, students apply the ‘Jobs to be Done’ (JTBD) framework to real-world products by drilling down to the functional, social, and emotional jobs these products are hired to do.
Functional, Social, Emotional Jobs in JTBD Review the Teaching Activity
This activity explores the ‘Jobs to be Done’ (JTBD) framework. Students review a detailed podcast script that gives an excellent introduction to JTBD. It covers the core concepts of JTBD, such as functional, social, and emotional jobs, and the role of JTBD in product development, customer experience, and brand storytelling. An ideal starting point for students to dive into JTBD.
Introduction to the Jobs to be Done (JTBD) Framework Review the Teaching Activity
Students are faced with five challenging pricing scenarios or dilemmas. There are arguments for different price points, given the competitive and marketing environment situation. A good activity to learn the practicalities of pricing and to find out that price is much more than just a number.
Handing Challenging Pricing Decisions Review the Teaching Activity
Students play the role of marketing consultants to a candy manufacturer named “Sweet Tech”, who needs strategic marketing advice on setting priorities for their growth plans. The activity is based around the product/market matrix.
Choosing the Best Growth Strategy Review the Teaching Activity
This is NOT a teaching activity. Instead, it is a series of eight in-depth (5-10 mins) videos on Customer Lifetime Value that you can choose from to give students a deeper understanding of these topics.
Video Series on Customer Lifetime Value Review the Teaching Activity
This is NOT a teaching activity. It is a series of 14 in-depth (5-10 mins) videos on market segmentation and targeting that you can choose from to give your students a deeper understanding of these topics.
Video Series on Segmentation and Targeting Review the Teaching Activity