customer lifetime value, CLV, retention, CRM, videos
This is NOT a teaching activity. Instead, it is a series of eight in-depth (5-10 mins) videos on Customer Lifetime Value that you can choose from to give students a deeper understanding of these topics.
Videos to Choose From…
A Step by Step Guide to Calculating Customer Lifetime Value
Using Excel to Calculate Customer Lifetime Value
Existing vs New Customer Lifetime Value
Convert Customer Retention Rate to Lifetime Period
What Discount Rate to Use in CLV
Difference between a Ballpark CLV and a Full CLV Calculation
CLV Lifetime Period with Growing Retention Rates
What is Share of Customer and Why is it Important?
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