Video Series on Customer Lifetime Value


customer lifetime value, CLV, retention, CRM, videos

This is NOT a teaching activity. Instead, it is a series of eight in-depth (5-10 mins) videos on Customer Lifetime Value that you can choose from to give students a deeper understanding of these topics.

Videos to Choose From…


A Step by Step Guide to Calculating Customer Lifetime Value

Using Excel to Calculate Customer Lifetime Value

Existing vs New Customer Lifetime Value

Convert Customer Retention Rate to Lifetime Period

What Discount Rate to Use in CLV

Difference between a Ballpark CLV and a Full CLV Calculation

CLV Lifetime Period with Growing Retention Rates

What is Share of Customer and Why is it Important?

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