Interactive Marketing (Trading) Game
Here is a great learning game to play with your marketing and business students. It is provided free and is highly engaging.
Marketing Environment
Toys R Us Bankruptcy: Marketing Environmental Factors
In this activity, students review a video on the rise and fall of Toys R Us and identify the key marketing environmental factors that they failed to adapt to.
From Situational Analysis to Marketing Strategy
The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend appropriate strategy revisions and modifications.
The Internal Marketing Environment
In this exercise, students look at the role of the internal marketing environment when developing a marketing strategy.
Walmart and Corporate Social Responsibility
Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.
Staff Bonuses and Internal Marketing
For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results.
From Bricks and Mortar to Online Retailing
In this exercise, students review the key trends impacting of online retailing on traditional shopping centers and retailers. The challenge is to determine the best way forward for these traditional retailers.
Competing in the New Environment
This mini case study profiles the successful launch of a new photo printing firm, which has successfully tapped into the new internet and digital world, with an innovated Facebook related photo product.
Using Porter’s Five-forces Model
In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.
Shift to Societal Marketing
This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move to a more socially responsible position. Students need to identify the arguments for/against these positions.
