Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the NEW PRODUCTS PROCESS
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PROMOTIONAL mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PRODUCT mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PRICE mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PLACE mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s fun and short marketing trivia quiz for students – no knowledge required – great as an ice-breaker – or just for a short refresher break or a team building exercise.
You could even build some discussion tasks or online research around the answers – enjoy!
Here is another video quiz – this one … See the full activity...
In April 2017, KFC decided to introduce it’s Zinger chicken sandwich (burger) into its home American market. This is despite the product being available in KFC’s international markets for over 30 years, where it is KFC’s most popular product in 120 countries.
For this activity, students need to review the launch TV commercial featuring Rob Lowe as the new Col. … See the full activity...
Given the continued level of interest in the “new” Coke 1985 product replacement, I decided to put together a video for a student activity based upon the lead up to the decision. As you and your students will see, there were limited options for Coca-Cola to pursue given the sophisticated and ongoing marketing campaign from Pepsi.
Therefore, the following New … See the full activity...
KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant extension to their brand. According to their publicity:
Student Activity
The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand being promoted using a variety of promotional tools.
The goal of this activity is to simply get students to:
