Marketing Trivia Quiz VIDEO

Trivia Quiz

Here’s fun and short marketing trivia quiz for students – no knowledge required – great as an ice-breaker – or just for a short refresher break or a team building exercise.

You could even build some discussion tasks or online research around the answers – enjoy!

Guess the Entrepreneur Quiz

Here is another video quiz – this one … See the full activity...

KFC Zinger Launch

In April 2017, KFC decided to introduce it’s Zinger chicken sandwich (burger) into its home American market. This is despite the product being available in KFC’s international markets for over 30 years, where it is KFC’s most popular product in 120 countries.

For this activity, students need to review the launch TV commercial featuring Rob Lowe as the new Col. … See the full activity...

New Coke Video

Given the continued level of interest in the “new” Coke 1985 product replacement, I decided to put together a video for a student activity based upon the lead up to the decision. As you and your students will see, there were limited options for Coca-Cola to pursue given the sophisticated and ongoing marketing campaign from Pepsi.

Therefore, the following New … See the full activity...

KFC launches nail polish: Brand extension

KFC flavored nail polish – a brand too far?

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant extension to their brand. According to their publicity:

  • “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.“

Student Activity

  1. Review KFC’s
See the full activity...

McDonald’s Food Throughout the World

Teaching Notes

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing.

Student task

Student Discussion Questions

  1. McDonald’s is a strong global brand, does their variety of food throughout the world help
See the full activity...

Apple’s Initial Phone Strategic Alliance

Teaching Notes for this Activity

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the iPhone. It introduces students to strategic alliances, competitive strategy, capabilities, and the new product process.

Student Task

Start by first reviewing the video on the iTunes phone launch.

By way or background:

  • Apple partnered
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An entrepreneurial start-up

Teaching Notes for this Marketing Activity

This student discussion exercise is built around a video (at the bottom of this page) where the founder and CEO of the Dollar Shave Club discusses how the business was built and has been made successful.

Please note that you should watch the video first before deciding to show it in class to see … See the full activity...

Sexist advertising – fit with brand?

Use of Sexual Appeals in Advertising

Mrs Mac’s is a food manufacturer of pies, sausage rolls and pastries based in Australia. Its primary market is Australia and New Zealand, with some export markets in south-east Asia. It has worked hard to create the positioning of traditional and home-cooked food.

This strategy has been generally successful with the brand well represented … See the full activity...

Ethical Advertising? Tommy Hilfiger brand launch

Ethics in Advertising

This video is taken from a documentary on advertising called Art and Copy. The documentary discusses some of the classic advertising campaigns over time and has interviews with the creative and production staff, along with some key clients.

In this small part of the documentary, the initial advertising campaign to launch the Tommy Hilfiger brand is … See the full activity...

Wispa Chocolate Bar Relaunch

In this video-based activity, students will review an overview of a marketing launch of a chocolate bar that has been reintroduced into the market in the UK. The video provides a good overview of the launch campaign.

ACTIVITY/TASK

Wispa is a brand of a chocolate bar owned by Cadbury. It was originally launched in the 1980’s but was later withdrawn … See the full activity...

Blendtec’s Viral Campaign Success

In this video-based mini-case, you will review two in the highly successful Blendtec collection. These YouTube videos are among the most successful viral campaigns; can you identify the reasons for their success?

 

ACTIVITY/TASK

YouTube is one of the most popular internet sites in the world. It has a vast collection of video ranging from entertainment to music to TV … See the full activity...

Coke Repositions their Energy Drink

In this video-based mini-case, you will review the repositioning efforts of Coca-Cola in Australia with their energy drink branded “Mother Energy”. But was this the right choice: should they have moved to introduce a new brand instead?

 

ACTIVITY/TASK

Coca-Cola launched their new Mother Energy brand into the Australian market in 2006. The firm was struggling to compete in the … See the full activity...