Marketing Trivia Quiz VIDEO

Trivia Quiz

Here’s fun and short marketing trivia quiz for students – no knowledge required – great as an ice-breaker – or just for a short refresher break or a team building exercise.

You could even build some discussion tasks or online research around the answers – enjoy!

Guess the Entrepreneur Quiz

Here is another video quiz – this one … See the full activity...

KFC Zinger Launch

In April 2017, KFC decided to introduce it’s Zinger chicken sandwich (burger) into its home American market. This is despite the product being available in KFC’s international markets for over 30 years, where it is KFC’s most popular product in 120 countries.

For this activity, students need to review the launch TV commercial featuring Rob Lowe as the new Col. … See the full activity...

New Coke Video

Given the continued level of interest in the “new” Coke 1985 product replacement, I decided to put together a video for a student activity based upon the lead up to the decision. As you and your students will see, there were limited options for Coca-Cola to pursue given the sophisticated and ongoing marketing campaign from Pepsi.

Therefore, the following New … See the full activity...

KFC launches nail polish: Brand extension

KFC flavored nail polish – a brand too far?

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant extension to their brand. According to their publicity:

  • “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.“

Student Activity

  1. Review KFC’s
See the full activity...