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Great Ideas for Teaching Marketing

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Using Gantt Charts: Teaching Tips

Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.

Categories Strategy and Plans, Tools, video

New Products Process MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the NEW PRODUCTS PROCESS. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, New Product Process, Quizzes, Review Exercises, video, Video MCQs

Promotional Mix MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the PROMOTIONAL MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, Promotion, Quizzes, Review Exercises, video, Video MCQs

Product Mix MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the PRODUCT MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, Products and Brands, Quizzes, Review Exercises, video, Video MCQs

Price Mix MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the PRICE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, Pricing, Quizzes, Review Exercises, video, Video MCQs

Place Mix MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the PLACE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, Places and Channels, Quizzes, Review Exercises, video, Video MCQs

Marketing Trivia Two Video Quizzes

Here are two multiple-choice question video quizzes. One on general marketing trivia, and one called ‘guess the entrepreneur’. These video quizzes are designed as icebreakers and team-building exercises.

Categories Games and Quizzes, Quizzes, Review Exercises, video, Video MCQs

Sim Game Videos

This page contains the videos for the three related Sim Games on this site – helpful for comparing the games.

Categories Games and Quizzes, Sim Games, video

New Coke Case Study Video

Given the continued level of interest in the “new” Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.

Categories New Product Process, Products and Brands, Promotion, role play, Strategy and Plans, video

KFC Launches Edible Nail Polish: Brand Extension

Do your students agree with KFC’s decision to extend their brand into chicken flavored nail polish? Why/why not?

Categories New Product Process, Products and Brands, Promotion, video
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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