This teaching activity explores the benefits and risks of cobranding, primarily focusing on the Coca-Cola – Oreo limited edition products launched in late 2024. A good introduction to the concept of cobranding and why it is a powerful marketing tool.
Cobranding of Coke and Oreos Review the Teaching Activity
This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students – profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based. Note: This is an updated version of the existing Marketing Ethics Decision Game.
Marketing Ethics Game: Version 2 Review the Teaching Activity
While smoking may be going out of fashion and cigarette advertising has been banned in many parts of the world, cigarette brands do provide marketers with an excellent introduction to how to position a brand in a cluttered and competitive market. This is primarily a visual-based activity for students and a great opportunity to learn more about positioning.
Experts in Positioning: Cigarette Brands Review the Teaching Activity
Students are presented with multiple sales promotion (non-discount) tools being used by various clothing stores. By considering the array of customers (based on behavioral segments), students evaluate the likely impact of the sales promotions. An excellent activity for students to identify which types of sales promotion tools are effective for different retail settings.
Evaluating the Impact of Sales Promotions Review the Teaching Activity
Students will review the evolution of marketing over time and perhaps answer why there are different perceptions of ‘what is marketing?’ across various organizations. A good introduction to the array of the marketing eras.
The Evolution of Marketing Eras Review the Teaching Activity
In this exercise, students go beyond the traditional marketing orientations and explore the emerging eras of experience, digital, relationships, and sustainability and ethics. A helpful activity for students to see where the field of marketing is heading.
Emerging Marketing Eras Review the Teaching Activity
This is a great exercise for connecting target market needs and positioning. Students are presented with profiles of 5 consumer segments and the positioning of 9 competing supermarkets. Helpful activity for connecting the STP dots.
Matching Positioning and Target Market Needs Review the Teaching Activity
Students review Zennials, the micro-generation between Millennials and Gen Z and consider the value of understanding and using age and generational cohorts in their marketing actions.
Understanding Generation Zennial Review the Teaching Activity
In this task, students construct a new product evaluation scoring model and then assess a number of new product opportunities to determine whether the firm should go ahead and develop and launch the product. Great discussion exercise to understand the role of new product selection and prioritizing.
New Product Evaluation Challenges Review the Teaching Activity
A set of 100+random multiple choice questions on consumer behavior. They can be used for revision or to add to your own quizzes. Most questions are help reinforce CB theory with students.
Random Consumer Behavior Multiple Choice Questions Review the Teaching Activity