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Great Ideas for Teaching Marketing

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Digital Marketing

Wispa Chocolate Bar Relaunch

In this video-based activity, students will review an overview of a marketing launch of a chocolate bar that has been reintroduced into the market in the UK. The video provides a good overview of the launch campaign.

Categories Digital Marketing, New Product Process, Products and Brands, Promotion, Segmentation and Positioning, video

The Validity of Online Marketing Research

In this task, students review the results of an online market research survey undertaken by a firm and determine how valid the results are likely to be.

Categories Digital Marketing, Discussion Exercises, Research and MIS

Viral Marketing Success

In this video-based mini-case, students review two Blendtec videos. These YouTube videos are an example of successful viral campaigns. Students need to identify the reasons for their success.

Categories Decisions and Mini-Cases, Digital Marketing, Promotion, video

From Bricks and Mortar to Online Retailing

In this exercise, students review the key trends impacting of online retailing on traditional shopping centers and retailers. The challenge is to determine the best way forward for these traditional retailers.  

Categories Digital Marketing, Discussion Exercises, Marketing Environment, News item, Places and Channels

Competing in the New Environment

This mini case study profiles the successful launch of a new photo printing firm, which has successfully tapped into the new internet and digital world, with an innovated Facebook related photo product.  

Categories Digital Marketing, Discussion Exercises, Marketing Environment, New Product Process

Standard Website Metrics

Students are presented with a table containing the standard top-level website metrics that every marketer needs to be familiar with. The task is to assess the relative performance of these websites.

Categories Analysis and Metrics, Digital Marketing, Promotion

Return on Google Advertising

Students are presented with the top-level key results of a few websites that have invested in Google advertising. The task is to determine how well they have performed and whether they should continue to use search engine ads.

Categories Analysis and Metrics, Digital Marketing, Promotion

Direct Mail vs Digital Marketing

A travel agency, with more than 100 outlets throughout the country, is considering using either traditional direct mail and/or a digital marketing campaign, however, they cannot agree on which IMC tools to use.

Categories Digital Marketing, Discussion Exercises, Promotion, role play

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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