GE-McKinsey Multi-Factor Excel Template

About the GE Matrix template and using it with students

The nine-box model for the GE-McKinsey matrix is an effective tool for students to understand the relationship between business strengths and market opportunities.

This is essentially what we do when we combine strengths with opportunities in a SWOT analysis as well. It helps that firms should concentrate on business opportunities … See the full activity...

Toys R Us Bankruptcy: Marketing Environmental Factors

As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all their stores throughout the world.

Toys R Us were essentially a victim of failing to adapt to a significantly changing marketing environment. They maintained their large-scale supermarket retailing model for over 50 years without considering trends in retail design, retailing itself, changing consumer … See the full activity...

SWOT Analysis

General Information

SWOT Analysis often becomes a quick group brainstorming approach with marketing students, rather than a discussion of what makes up a robust and detailed SWOT.

The other problem with SWOTs is that they are quite generic, often because students start with a “blank sheet”.

To solve this problem I have designed a simple SWOT generator that runs on … See the full activity...

The Advanced Positioning Simulation Game (Now Free)

Sim Game Updated in 2020

Here is the “advanced positioning marketing simulation game” now available for free download here…

Advanced-Positioning-Sim-Game-2020

This is an extension of the initial game – so it has the same look and feel to students. However, it increases the complexity of decisions by introducing a number of new rule changes, such as:

  • the overall
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Financially-driven Marketing Strategy

Overview of the Discussion Activity

This discussion activity is a variation of an existing exercise on this website, however it has been updated by the inclusion of an interactive spreadsheet to enable students to financially forecast the impact of this strategic decisions.

Here is a link to the spreadsheet… Music Festival Strategy Exercise

The purpose of this exercise is for … See the full activity...

From Situational Analysis to Marketing Strategy

INTRODUCTION

While many industries have been impacted by the Internet-era, the banking sector is an industry that has faced numerous environmental challenges. They have been impacted by new competitors, changing technology, record low interest rates, different consumer buying approaches, new distribution channels, and so on.

As a result, traditional banks cannot maintain their existing marketing strategy. They need to be … See the full activity...

Discussion ideas for the marketing simulation game


Note: Also refer to the base information on the Marketing and Positioning Simulation Game for lecturers, as well as the “how to play guide”.

Teaching and discussion ideas

While the simulation game is quick to learn and relatively simple for students to understand, it does provide an insight to numerous marketing concepts and topics – making it an … See the full activity...

Marketing Simulation Game: How to Play Guide

How to Play the Marketing and Positioning Simulation Game

Welcome to the instructions on the Marketing and Positioning Simulation Game. This simulation game is designed for students of marketing, strategy, and business. Please note that the game is available for free download on this page… free marketing simulation game download page. Please note that this linked page also includes … See the full activity...

Free Marketing Simulation Game (Updated 2020)

You can download the free sim game here…

positioning-game-updated-2020

Game Updated 2020

Key changes for 2020:

  • Loyalty bonus has been reduced from 20% to 10%. This loyalty bonus is awarded to products that are not repositioned during the round. The intention of this bonus is to provide a trade-off between moving to a more attractive position and holding position and
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New Coke Video

Given the continued level of interest in the “new” Coke 1985 product replacement, I decided to put together a video for a student activity based upon the lead up to the decision. As you and your students will see, there were limited options for Coca-Cola to pursue given the sophisticated and ongoing marketing campaign from Pepsi.

Therefore, the following New … See the full activity...