As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all their stores throughout the world.
Toys R Us were essentially a victim of failing to adapt to a significantly changing marketing environment. They maintained their large-scale supermarket retailing model for over 50 years without considering trends in retail design, retailing itself, changing consumer … See the full activity...
SWOT Analysis often becomes a quick group brainstorming approach with marketing students, rather than a discussion of what makes up a robust and detailed SWOT.
The other problem with SWOTs is that they are quite generic, often because students start with a “blank sheet”. To solve this problem I have set up a new website www.ideas4swot.com where there … See the full activity...
This discussion activity is a variation of an existing exercise on this website, however it has been updated by the inclusion of an interactive spreadsheet to enable students to financially forecast the impact of this strategic decisions.
While many industries have been impacted by the Internet-era, the banking sector is an industry that has faced numerous environmental challenges. They have been impacted by new competitors, changing technology, record low interest rates, different consumer buying approaches, new distribution channels, and so on.
While the simulation game is quick to learn and relatively simple for students to understand, it does provide an insight to numerous marketing concepts and topics – making it an … See the full activity...
How to Play the Marketing and Positioning Simulation Game
Welcome to the instructions on the Marketing and Positioning Simulation Game. This simulation game is designed for students of marketing, strategy, and business. Please note that the game is available for free download on this page… free marketing simulation game download page. Please note that this linked page also includes … See the full activity...
Loyalty bonus has been reduced from 20% to 10%. This loyalty bonus is awarded to products that are not repositioned during the round. The intention of this bonus is to provide a trade-off between moving to a more attractive position and holding position and
Given the continued level of interest in the “new” Coke 1985 product replacement, I decided to put together a video for a student activity based upon the lead up to the decision. As you and your students will see, there were limited options for Coca-Cola to pursue given the sophisticated and ongoing marketing campaign from Pepsi.
Real Burger World (or RBW as it later became known) was a small hamburger chain established in the UK in the early 2000’s. Despite a significant financial investment, professional management, the use of branding consultants, and extensive media coverage, the business did not prove to be viable and closed within a few years.
This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing.
Student Discussion Questions
McDonald’s is a strong global brand, does their variety of food throughout the world help
This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the iPhone. It introduces students to strategic alliances, competitive strategy, capabilities, and the new product process.
Start by first reviewing the video on the iTunes phone launch.
This student discussion exercise is built around a video (at the bottom of this page) where the founder and CEO of the Dollar Shave Club discusses how the business was built and has been made successful.
Preferred format: This teaching activity is designed for either individual students or to be completed in small groups of students. Student audience: This exercise is more suitable for students of marketing strategy, and perhaps some students of introductory marketing. Exercise time: The group discussion time should be around 10 minutes. Additional resources: there is … See the full activity...
Preferred format: This teaching activity is designed for either individual students or to be completed in small groups of students. Student audience: This exercise is more suitable for students of marketing strategy, and perhaps some students of introductory marketing. Exercise time: The group discussion time should be around 5 to 10 minutes. Additional resources:… See the full activity...
Preferred format: This teaching activity is designed for small groups of students to discuss aggressive competitive strategies, particularly on a head-to-head basis. Student audience: This exercise is more suitable for students of marketing strategy. Exercise time: The group discussion time should be around 10 minutes, plus additional time for an overall class discussion.