Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
In this case study, students look at a successful implementation of a CRM program and how it was able to transform the success of a credit union.
In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?
In this set of activities, students download a free Excel template to run the GE matrix, in order to understand its construction and how it works. They can also use the template to assist them in with various marketing reports and/or assignments.
In this activity, students review a video on the rise and fall of Toys R Us and identify the key marketing environmental factors that they failed to adapt to.
This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed SWOTs. Also ideal for student assignments and reports.
Topics Return on marketing investment (ROMI), planning, teamwork, game Review the activity below or download the PDF student worksheet Student Activity Worksheet: Return on Marketing Investment Game Scoring template: To help with this exercise, I have developed this Excel template that allows the student teams to track the results – or you could also run as … See the full teaching activity…
This is a free Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management, and marketing financials.
The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their goal is to increase overall profitability of this music festival event, while ensuring the foundation of a logical marketing strategy.