SWOT Analysis

General Information

SWOT Analysis often becomes a quick group brainstorming approach with marketing students, rather than a discussion of what makes up a robust and detailed SWOT.

The other problem with SWOTs is that they are quite generic, often because students start with a “blank sheet”. To solve this problem … Continue reading...

From Situational Analysis to Marketing Strategy

INTRODUCTION

While many industries have been impacted by the Internet-era, the banking sector is an industry that has faced numerous environmental challenges. They have been impacted by new competitors, changing technology, record low interest rates, different consumer buying approaches, new distribution channels, and so on.

As a result, traditional banks … Continue reading...

Marketing Simulation Game: How to Play Guide

How to Play the Marketing and Positioning Simulation Game

Welcome to the instructions on the Marketing and Positioning Simulation Game. This simulation game is designed for students of marketing, strategy, and business. Please note that the game is available for free download on this page… free marketing simulation game download Continue reading...

Real Burger World (RBW) Case Study

Introduction

Real Burger World (or RBW as it later became known) was a small hamburger chain established in the UK in the early 2000’s. Despite a significant financial investment, professional management, the use of branding consultants, and extensive media coverage, the business did not prove to be viable and closed … Continue reading...

Mission statements

Teaching notes for this activity

This activity is designed for students of marketing strategy to help understand the relationship between mission statement and the firm’s marketing strategy.

This discussion exercise would need to be completed within a small group environment and you should allow around 20 minutes for the activity.… Continue reading...

Core competencies

Teaching notes for this activity

This activity is designed for students of marketing strategy, or advanced marketing students. It explores the concept of core competencies and their role in the development of a marketing strategy.

It is suggested that this would be done as a small group discussion, with report … Continue reading...

An entrepreneurial start-up

Teaching Notes for this Marketing Activity

This student discussion exercise is built around a video (at the bottom of this page) where the founder and CEO of the Dollar Shave Club discusses how the business was built and has been made successful.

Please note that you should watch the video … Continue reading...

Trends in the BCG matrix

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed for either individual students or to be completed in small groups of students.
Student audience: This exercise is more suitable for students of marketing strategy, and perhaps some students of introductory marketing.
Exercise time: The group discussion … Continue reading...

Analyzing the BCG matrix

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed for either individual students or to be completed in small groups of students.
Student audience: This exercise is more suitable for students of marketing strategy, and perhaps some students of introductory marketing.
Exercise time: The group discussion … Continue reading...

Overly aggressive competitive marketing strategy?

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed for small groups of students to discuss aggressive competitive strategies, particularly on a head-to-head basis.
Student audience: This exercise is more suitable for students of marketing strategy.
Exercise time: The group discussion time should be around 10 … Continue reading...

Creating and Interpreting a Perceptual Map

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity is designed for individual students to create the perceptual maps and then for small groups to discuss the interpretation.

Student audience: Could be run with any level of marketing student, perhaps more suitable for students of introductory marketing as … Continue reading...