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Great Ideas for Teaching Marketing

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Strategy and Plans

From Situational Analysis to Marketing Strategy

The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend appropriate strategy revisions and modifications.

Categories Discussion Exercises, Marketing Environment, Strategy and Plans

Discussion and Teaching Ideas for the Sim Games

This page has some guidance for instructors on which marketing concepts will be highlighted by playing the Sim Games in class. This is helpful for reinforcing concepts after the game/s is concluded. 

Categories Discussion Exercises, Games and Quizzes, Review Exercises, Segmentation and Positioning, Sim Games, Strategy and Plans

Base Sim Game: How to Play Guide

This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.  

Categories Analysis and Metrics, Discussion Exercises, Games and Quizzes, role play, Segmentation and Positioning, Sim Games, Strategy and Plans

Base Marketing Sim Game (Lecturer Information)

This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough to enable discussion of numerous marketing concepts.

Categories Analysis and Metrics, Games and Quizzes, role play, Segmentation and Positioning, Sim Games, Strategy and Plans

New Coke Case Study Video

Given the continued level of interest in the “new” Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.

Categories New Product Process, Products and Brands, Promotion, role play, Strategy and Plans, video

Real Burger World (RBW) Case Study

RBW was a small hamburger chain established in the UK in the early 2000’s. Despite a significant financial investment, professional management, the use of branding consultants, and extensive media coverage, the business did not prove to be viable and closed within a few years.

Categories Consumer Behavior, New Product Process, Services/CRM, Strategy and Plans

McDonald’s Food Throughout the World

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing.

Categories International, Segmentation and Positioning, Strategy and Plans, video

The Original Perceptual Map for the iPhone

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch, is presented for student discussion, in terms of strategy, positioning, and innovation.

Categories New Product Process, Segmentation and Positioning, Strategy and Plans, Tools

Apple’s Initial Phone Strategic Alliance

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the iPhone. It introduces students to strategic alliances, competitive strategy, capabilities, and the new product process.

Categories New Product Process, Segmentation and Positioning, Strategy and Plans, video

Apple and Core Competencies

In this discussion activity, students will look at the possible core competencies for Apple and discuss how appropriate that they are and how they would guide Apple’s marketing strategy

Categories Decisions and Mini-Cases, Strategy and Plans
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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