Generating consumer reviews can be a powerful approach to making services tangible, building trust in the brand, and reducing purchase risk for first-time customers. In this activity, students assess different approaches to generating more consumer reviews and evaluate which ones are likely to be more effective.
Techniques to Generate Consumer Reviews Review the Teaching Activity
Around 60 multiple choice questions on the product mix and the pricing mix – ideal for student revision and setting quizzes.
Product and Price Multiple Choice Revision Questions Review the Teaching Activity
Over 70 multiple choice questions on the place mix and the promotional mix – ideal for student revision and setting quizzes.
Place and Promotion Multiple Choice Revision Questions Review the Teaching Activity
Students consider the value and impact of online reviews (a form of physical evidence) for a hotel with a very unusual market positioning. As independent reviews grow in importance to consumers, budding marketers need to understand their potential impact.
Online Customers Reviews: Implications for the Brand and Consumers Review the Teaching Activity
In this activity, students work with a snack brand that has one underperforming product and choose from an array of ideas and suggestions to improve results, and address the question is repositioning the best option?
Is Repositioning the Best Option? Review the Teaching Activity
In this mini case study (with a video case summary as well), students will review how an insurance company was able to make intangible services “tangible”.
Making Services Tangible (Video Case Study) Review the Teaching Activity
In this exercise, students are presented with 10 trade-offs between two firms – with their only difference being physical evidence. It is designed for students to understand that physical evidence has a significant impact on consumer perceptions and their choice of a suitable offering. A fun exercise for marketing students of all levels.
Does Physical Evidence Matter? Review the Teaching Activity
Students explore positioning and the importance of differentiation by reviewing 10 competing restaurants in the same geographic market. Each restaurant has a unique positioning and students need to evaluate which ones will be more successful, as well as identifying an opportunity for a player in the market.
The Importance of Differentiation Review the Teaching Activity
Another fun revision crossword for an array of marketing terms and definitions – ideal for reinforcing concepts and checking understanding at the end of term. Great for teams an in-class competitions.
Marketing Crossword Challenge Review the Teaching Activity
For this task students will calculate, analyze, and assess the Net Promoter Score (NPS) metric. They will look at two firms that have adopted different approaches to improving their NPS scores – but which approach is better?
Working with the Net Promoter Score (NPS) Review the Teaching Activity