Marketing Mix

Digital Escape Rooms: Getting Started

Consumer Behavior, Discussion Exercises, Free Activities, Games and Quizzes, Marketing Mix

In these digital escape rooms, students need to work together to solve problems, crack codes and finally escape, using their knowledge of marketing. Lots of fun and great for team-building.

Marketing Mix of the Dollar Shave Club

Digital Marketing, Introductory Concepts, Marketing Mix, Member Activities, New Product Process, Services/CRM, video

Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P’s offering and the mindset of their target market. Great activity for breaking down the full 7P’s marketing mix.
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Marketing Mix Multiple Choice Questions = Set A

Marketing Mix, MCQs, Member Activities

A set of 30 harder multiple choice questions covering the marketing mix elements.
EXCLUSIVE ACTIVITY FOR MEMBERS

Marketing Mix Multiple Choice Questions = Set B

Marketing Mix, MCQs, Member Activities

Another set of 30 harder multiple choice questions covering the marketing mix elements.
EXCLUSIVE ACTIVITY FOR MEMBERS

Tapping into Consumer Motivations

Consumer Behavior, Discussion Exercises, Marketing Mix, Member Activities

What motivates a consumer to purchase from a restaurant? Sounds simple, but when it comes to identifying motivations, it is often helpful to look beyond the obvious and uncover the real reasons for consumer actions.
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The Role of the Additional 3P’s

Introductory Concepts, Marketing Mix, Member Activities, Services/CRM

In this activity, students identify the importance of process, people, and especially physical evidence in the marketing mix of a service firm.
EXCLUSIVE ACTIVITY FOR MEMBERS