Marketing Mix Archives - Page 2 of 2 - Great Ideas for Teaching Marketing

Digging Deeper with Consumer Motivation

Consumer Behavior, Marketing Mix, Member Activities, Research and MIS, Review Exercises, Segmentation and Positioning

This activity is all about drilling down on consumer needs to explore the range of underlying motivations for behavior. Students are presented with a series of consumer statements and their task is to look beyond the top-level and to dig deeper into a fuller set of motivations and needs.

Digging Deeper with Consumer Motivation Review the Teaching Activity

Marketing Mix Sim Game

Analysis and Metrics, Free Activities, Games and Quizzes, Marketing Mix, Sim Games, Strategy and Plans

This Sim Game is structured around the 4Ps marketing mix. Students manage up to 2 brands across 5 rounds to see which team can have the most marketing success. The game is Excel-based and is easy-to-use.

Marketing Mix Sim Game Review the Teaching Activity

Coffee Shop Pricing Market Test

Analysis and Metrics, Consumer Behavior, Marketing Mix, Member Activities, New Product Process, Pricing

A local coffee shop has conducted a pricing experiment and broadened their product line. But did the experiment work? And should they continue with the pricing approach or discontinue it? A great activity for assessing marketing mix changes.

Coffee Shop Pricing Market Test Review the Teaching Activity

The Role of the Additional 3P’s

Introductory Concepts, Marketing Mix, Member Activities, Services/CRM

In this activity, students identify the importance of process, people, and especially physical evidence in the marketing mix of a service firm.
EXCLUSIVE ACTIVITY FOR MEMBERS

The Role of the Additional 3P’s Review the Teaching Activity

Tapping into Consumer Motivations

Consumer Behavior, Discussion Exercises, Marketing Mix, Member Activities

What motivates a consumer to purchase from a restaurant? Sounds simple, but when it comes to identifying motivations, it is often helpful to look beyond the obvious and uncover the real reasons for consumer actions.
EXCLUSIVE ACTIVITY FOR MEMBERS

Tapping into Consumer Motivations Review the Teaching Activity

Marketing Mix Multiple Choice Questions = Set B

Games and Quizzes, Marketing Mix, MCQs, Member Activities

Another set of 30 harder multiple choice questions covering the marketing mix elements.
EXCLUSIVE ACTIVITY FOR MEMBERS

Marketing Mix Multiple Choice Questions = Set B Review the Teaching Activity

Marketing Mix Multiple Choice Questions = Set A

Games and Quizzes, Marketing Mix, MCQs, Member Activities

A set of 30 harder multiple choice questions covering the marketing mix elements.
EXCLUSIVE ACTIVITY FOR MEMBERS

Marketing Mix Multiple Choice Questions = Set A Review the Teaching Activity

Marketing Mix of the Dollar Shave Club

Digital Marketing, Introductory Concepts, Marketing Mix, Member Activities, New Product Process, Services/CRM, video

Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P’s offering and the mindset of their target market. Great activity for breaking down the full 7P’s marketing mix.
EXCLUSIVE ACTIVITY FOR MEMBERS

Marketing Mix of the Dollar Shave Club Review the Teaching Activity

Digital Escape Rooms: Getting Started

Consumer Behavior, Discussion Exercises, Free Activities, Games and Quizzes, Marketing Mix

In these digital escape rooms, students need to work together to solve problems, crack codes and finally escape, using their knowledge of marketing. Lots of fun and great for team-building.

Digital Escape Rooms: Getting Started Review the Teaching Activity