Even More Teaching Activities
Different Firms – Different Research?
Sometimes a firm's particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it. EXCLUSIVE MEMBER ACTIVITY
Is this Target Market Viable?
The student task is to evaluate whether the proposed target market for a new luxury service is the best approach.
Marketing’s Role in the New Product Process
The task is to review the following list of new product development tasks and evaluate whether or not the marketing function would be involved.
Evaluating a Questionnaire
For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.