Even More Teaching Activities
Need to Improve Internal Marketing?
In this activity, students review the disappointing performance of a marketing campaign and determine where the problem occurred and does…
Are These Good Growth Results?
This food retailer has experienced significant top-level growth over the past few years. But underpinning their results is a significant…
Allocating Fixed Costs (Product Profitability)
Allocating fixed costs to products, in order to more fully assess product profitability, can be determined in different ways with…
Benefits of Brand Building
This exercise contains a number of checklist points for students to consider regarding the building of, and the return on,…
Situational Influences and How They Impact Decisions
The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across…
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they…
