Mini Challenging Marketing Connections Puzzle Game


definitions, key marketing concepts, team-building, game, puzzle

Review the activity below or download the PDF student worksheet

Teaching Note

Please note that this activity provides FOUR mini variations of the Challenging Marketing Connections Puzzle Game on Great Ideas. The main puzzle consists of 80 words or terms related to marketing – however, that might be too much for some student cohorts, so I have split that one puzzle into four mini connection puzzles.

This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way.

This teaching activity provides students with 20 sets of four marketing terms, concepts, steps and/or tools that are connected. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.

NOTE: All four puzzle games assume a knowledge of Marketing 101/Marketing Principles.

Student Discussion Activity


Below there are FOUR sets of tables of 20 words or terms related to marketing. They have been jumbled into alphabetic order for you.

In these 20 words, there are 5 interrelated sets of four words/terms in each puzzle that are logically connected from a marketing perspective – such as: product, price, place, promotion.

Your task is to find all 5 related sets in each puzzle – good luck…

Mini Puzzle 1


Handling Objections Convenience Disconfirmation

Perceived Performance

Humor Segmented Prospecting


Mass Fear


Shopping Expectations Customer Satisfaction


Presentation Closing One-to-One


Mini Puzzle 2

Market Penetration

Variability Product Development Value-Based


Percentage of Sales Competitive Free Samples


Cost-Plus Competitive Parity


Inseparability Psychological Perishability

Objective and Task

Point of Purchase Displays Coupons Market Development


Mini Puzzle 3


Motivation Attention Market Testing

Late Majority

Innovators Culture Social Class


Interest Concept Development


Commercialization Learning and Memory Attitudes

Early Adopters

Reference Groups Perception Laggards

Idea Generation

Mini Puzzle 4

Please note that in this last mini puzzle, there are 4 words/terms left over, which can be rearranged into a key learning point for all marketers.


Competitive Rivalry Targeting Promoters


Post-Purchase Evaluation Compete Problem Recognition

On Price

Threat of New Entrants Threat of Substitutes

Marketing Mix Development

Evaluation of Alternatives Information Search Never


Bargaining Power of Suppliers Alone Willingness to Recommend


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