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Great Ideas for Teaching Marketing

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New Product Process

How to Position a New Product

A firm have introduced a new snack product and students need to identify the best brand name and product positioning (from lists provided).

Categories New Product Process, Segmentation and Positioning

What are Product Attributes?

This is simple activity for students to differentiate types of product attributes – that is, a product feature, function or benefit?

Categories New Product Process, Products and Brands

New Product Evaluation Game

 This activity is a ‘game’ played in groups. Although it is a fun game, it is designed to illustrate the challenges that a firm faces when it evaluates and researches a new product.

Categories Analysis and Metrics, Games and Quizzes, New Product Process, Research and MIS

Different Firms – Different Research?

Sometimes a firm’s particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it.

Categories Analysis and Metrics, New Product Process, Research and MIS

Identify the Steps in the New Product Process

In this activity, students match the key step in the new product process to its appropriate definition, to confirm their broad understand of the NPD process.

Categories New Product Process

Marketing Financial Forecasts

In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?

Categories Analysis and Metrics, New Product Process, Research and MIS, Strategy and Plans

New Products Process MCQ Revision VIDEO

This is a 20 multiple-choice question video quiz on the NEW PRODUCTS PROCESS. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Categories Games and Quizzes, New Product Process, Quizzes, Review Exercises, video, Video MCQs

Does Product Augmentation Matter?

In this task, students will review a billboard ad, which promotes a benefit derived from product augmentation. Students will then discuss the role and value of augmenting a product.

Categories New Product Process, Products and Brands, Promotion

Identifying Benefits and Features

In this task, students will analyze the design of an everyday food product and dissect it into its three product levels. They will also identify how the consumer derives benefits from various product features.

Categories New Product Process, Products and Brands

Pringles Chips WTF (Sales Promotion Campaign)

This activity is built around a new flavor campaign for the well-known snack brand Pringles. This campaign is a mix of a sales promotion and a product line extension.

Categories Consumer Behavior, New Product Process, Promotion
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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