A local coffee shop has conducted a pricing experiment and broadened their product line. But did the experiment work? And should they continue with the pricing approach or discontinue it? A great activity for assessing marketing mix changes.
In this activity, students are presented with four images of “innovative” products. Their task is to evaluate whether this product is simply a gimmick or it has market potential?
EXCLUSIVE ACTIVITY FOR MEMBERS
In this new product case study, the owners of V Energy drinks decide to take on Coke and Pepsi in the sports drink product category, using a clever approach to positioning and differentiation.
EXCLUSIVE ACTIVITY FOR MEMBERS
A firm have introduced a new snack product and students need to identify the best brand name and product positioning (from lists provided).
This is simple activity for students to differentiate types of product attributes – that is, a product feature, function or benefit?
This activity is a ‘game’ played in groups. Although it is a fun game, it is designed to illustrate the challenges that a firm faces when it evaluates and researches a new product.
Sometimes a firm’s particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it.
EXCLUSIVE MEMBER ACTIVITY
In this activity, students match the key step in the new product process to its appropriate definition, to confirm their broad understand of the NPD process.
EXCLUSIVE ACTIVITY FOR MEMBERS
In this video-based activity, students will review a five-minute video highlighting different approaches to market testing, and then address various questions on the video and the new product process.
Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P’s offering and the mindset of their target market. Great activity for breaking down the full 7P’s marketing mix.
EXCLUSIVE ACTIVITY FOR MEMBERS