Even More Teaching Activities
Was McDonald’s Adaptive or Just Lucky?
With this exercise, students need to consider whether McDonald's successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?
What is the Impact of Macro-Environmental Changes?
Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.
How to Classify Product Levels
The task in this activity is to classify the offerings of a computer retailer into core, actual and augmented product levels.
Defining the Market Research Problem
This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?