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Great Ideas for Teaching Marketing

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Segmentation and Positioning

Identifying Segment Needs

In this activity, there are five different market segments have been identified for the sports shoe market. Students need to assess the most attractive segment and then construct a top-level marketing mix.

Categories Consumer Behavior, Segmentation and Positioning

How to Position a New Product

A firm have introduced a new snack product and students need to identify the best brand name and product positioning (from lists provided).

Categories New Product Process, Segmentation and Positioning

The Value of Brand Persona Names

Students are provided with a name of a brand persona and assess what information about the segment is provided by the name itself. A helpful exercise for understanding segments and personas.

Categories Consumer Behavior, Products and Brands, Segmentation and Positioning

How Would You Segment These Consumers?

In this introduction to segmentation (and viable segments) students review information for 12 consumers and split them into segments. It sounds simple, but is it?

Categories Consumer Behavior, Segmentation and Positioning

Constructing Perceptual Maps

This exercise is designed to give students a good sense of how to use perceptual maps effectively from a marketing perspective. Students will need access to Excel and the free mapping template.

Categories Analysis and Metrics, Segmentation and Positioning, Tools

Reviewing Perceptual Maps

In this activity, students are presented with consumer perception data, along with an easy-to-use Excel perceptual mapping tool, to determine the relative positioning of competing brands

Categories Analysis and Metrics, Products and Brands, Segmentation and Positioning

Example Screenshots of the Expert-level Sim Game

The centerpiece of decision-making is based around a SWOT planning sheet that is automatically produced and updated as the game progresses. Check out some screenshots of the key components of the planning sheet.

Categories Analysis and Metrics, Decisions and Mini-Cases, Games and Quizzes, Segmentation and Positioning, Sim Games

Advantages of Our Sim Games

Why are our Sim Games better than other options in the marketplace? There’s lots of reasons – find out more!

Categories Games and Quizzes, Segmentation and Positioning, Sim Games

Expert-level Marketing Sim Game (Now Free)

This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable for advanced marketing students to be played over a semester or term.

Categories Analysis and Metrics, Games and Quizzes, New Product Process, Pricing, Products and Brands, Segmentation and Positioning, Sim Games

Discussion and Teaching Ideas for the Sim Games

This page has some guidance for instructors on which marketing concepts will be highlighted by playing the Sim Games in class. This is helpful for reinforcing concepts after the game/s is concluded. 

Categories Discussion Exercises, Games and Quizzes, Review Exercises, Segmentation and Positioning, Sim Games, Strategy and Plans
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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