In this activity, students will review a simple table containing top-level information on several markets/segments and they need to identify which segments are the most attractive, considering trade off information.
Students are presented with an excerpt from a manager’s meeting discussing segments in the smart phone market – they need to identify clearly defined segments and potential target markets.
The task is to identify the most attractive segment to select as a target market, based on customer needs, segment size, growth and profit margin.
The task is to outline a marketing mix for a holiday that would best suit different market segments.
The student task is to evaluate whether the proposed target market for a new luxury service is the best approach.
For this activity, students need to determine whether the law firm will need to modify its marketing mix as they pursue another target market.
For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children.
In this exercise, students are presented with alternative positioning slogans for a smart phone firm – which one would they choose and why?
A great introductory exercise to understand perceptual maps. This task is to construct perceptual maps, based on the understanding of university subjects.
For this exercise, students are required to determine the positioning goals associated with various positioning tag lines.