Sometimes a firm’s particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it.
For this task, students match the market research term to its definition, as a simple check of their understanding of the main marketing research methods.
In this activity, students match the key step in the new product process to its appropriate definition, to confirm their broad understand of the NPD process.
For this activity, students map out the PLC from start to finish, using information about fax machines, as these products have now passed into their late decline stage.
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.
In this case study, students look at a successful implementation of a CRM program and how it was able to transform the success of a credit union.