Implementing a CRM Program
In this case study, students look at a successful implementation of a CRM program and how it was able to transform the success of a credit union.
Marketing Financial Forecasts
In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?
Market Research Scales
In this marketing research task, students classify questions into scales: nominal, ordinal, interval, and ratios scales.
How Would You Segment These Consumers?
In this introduction to segmentation (and viable segments) students review information for 12 consumers and split them into segments. It sounds simple, but is it?
Marketing Trivia Quiz (Hardcopy)
This activity is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.
New Products Process MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the NEW PRODUCTS PROCESS. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Promotional Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PROMOTIONAL MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Product Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PRODUCT MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Price Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PRICE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Place Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PLACE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
