Ideas and resources for teaching marketing
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the NEW PRODUCTS PROCESS
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PROMOTIONAL mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PRODUCT mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PRICE mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s a new way for students to undertake revision, via a 20 multiple-choice question quiz on video.
This quiz is on the PLACE mix in the marketing mix.
You could run as a competition, by stopping/starting the video in class – or you could assign questions to students to research and report back to the class.
Here’s fun and short marketing trivia quiz for students – no knowledge required – great as an ice-breaker – or just for a short refresher break or a team building exercise.
You could even build some discussion tasks or online research around the answers – enjoy!
Here is another video quiz – this one … See the full activity...
A new digital escape room has been added to Great Ideas for Teaching Marketing.
This new escape room covers the marketing mix – click here to start the marketing mix escape room.
This is in addition to the digital escape room for consumer behavior – click here to start the consumer behavior escape room.
For more information on … See the full activity...
Product augmentation is one of the three (sometimes five, depending upon the model being used) levels to describe a product.
At the center of the model is typically the core customer need or core value being offered– in other words, what is the customer truly buying? Understanding of the core need/value is helpful for identifying … See the full activity...
Product augmentation is one of the three levels of a product, and is often used to help differentiate an everyday product in the market. Product augmentation is relatively straightforward for services, where additional support, information, and after sales service is provided – but it is a little trickier for physical goods.
In this exercise, students … See the full activity...
Pringles is a snack brand owned by Kellogg’s, and is sold in over 140 countries. Most students would know this brand as it comes in a can and the chips are stacked.
Here are some of their flavors:
In 2020 in Australia, Pringles ran a sales promotion built around WTF = what’s the flavor? Here … See the full activity...
The nine-box model for the GE-McKinsey matrix is an effective tool for students to understand the relationship between business strengths and market opportunities.
This is essentially what we do when we combine strengths with opportunities in a SWOT analysis as well. It helps that firms should concentrate on business opportunities … See the full activity...
This is not necessarily a student activity, but instead, a tool that they could use for their analysis for assignments, or you could possibly structure a survey in class, that could be analyzed using the following free template that will allow your students to produce charts and run cross-tabs … See the full activity...
Customer journey mapping is an effective way for students to understand:
There are … See the full activity...
As we know, perceptual maps are a great way to visualize consumer’s perception of brand positions and how they evolve over time.
It is quite common for students to include one perceptual map in suitable assignments, but there are a number of misconceptions on how to best use perceptual maps.
This exercise is designed to give … See the full activity...
This activity is a variation of the Burgers Galore Brand Management exercise. In that activity, students need to consider how well a brand is being managed by reviewing sales, profit, and image data (presented in a perceptual map format).
But this data is fully provided for them – they just need to analyze the data as … See the full activity...
This activity is designed around a marketplace (such as a small city), where there are a set number of known competitors.
Student groups need to review and discuss the case materials to consider whether the firm’s performance is favorable or concerning?
“Burgers Galore” is a hypothetical fast food chain in a hypothetical … See the full activity...
This sim game is a variation of the interactive marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.
Instead, students make decisions in their teams, which are fed into the sim game template by the instructor, … See the full activity...
Here is a free marketing game that requires students working in teams to determine their 4P’s and trade with other teams in order to maximize profits over several decision rounds.
This is a very effective learning exercise for getting students engaged as it is highly competitive as well as a fun, social activity.
The ‘expert-level’ marketing and positioning Sim Game is now available. This Sim Game is suitable for more advanced students and would need to be played over several weeks or even a full semester.
There have been substantial improvements made to the game, such as an interactive menu, as shown below.
The centerpiece of the student’s decision-making … See the full activity...
Click here for the escape room challenge for the marketing mix.
Click here for the escape room challenge for consumer behavior.
As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students getting highly involved and motivated and having … See the full activity...
