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Great Ideas for Teaching Marketing

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Integrated Marketing Communication Definitions

For this activity, students need to match the Integrated Marketing Communication (IMC) tool to its appropriate definition.

Categories Definitions, Promotion

Identifying Segment Needs

In this activity, there are five different market segments have been identified for the sports shoe market. Students need to assess the most attractive segment and then construct a top-level marketing mix.

Categories Consumer Behavior, Segmentation and Positioning

How to Position a New Product

A firm have introduced a new snack product and students need to identify the best brand name and product positioning (from lists provided).

Categories New Product Process, Segmentation and Positioning

The Value of Brand Persona Names

Students are provided with a name of a brand persona and assess what information about the segment is provided by the name itself. A helpful exercise for understanding segments and personas.

Categories Consumer Behavior, Products and Brands, Segmentation and Positioning

Marketing Terms Crossword

A revision crossword for an array of marketing terms and definitions – ideal for reinforcing terms at the end of term. Ideal team-based activity.

Categories Definitions, Games and Quizzes

Types of Business Buying Decisions

In this simple exercise, students identify the types of business purchases that would be considered as a straight rebuy, a modified rebuy, or a new task.

Categories B2B Marketing, Business Markets, Consumer Behavior

Using the Three Product Level Model

A discussion exercise where students split two products of their choice into the three product levels of core, actual and augmented.

Categories Products and Brands

Components of Brand Value

In this activity, students explore what makes up a strong brand and how a brand is developed – getting beyond simple brand awareness.

Categories Products and Brands

What are Product Attributes?

This is simple activity for students to differentiate types of product attributes – that is, a product feature, function or benefit?

Categories New Product Process, Products and Brands

Do We Use the 4Ps or the 7Ps?

An in-class activity for students to understand which products are more suited to the 4Ps (goods) or the 7Ps (services) marketing mix.

Categories Definitions, Introductory Concepts, Services/CRM
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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