A new digital escape room has been added to Great Ideas for Teaching Marketing.
This new escape room covers the marketing mix – click here to start the marketing mix escape room.
This is in addition to the digital escape room for consumer behavior – click here to start the consumer behavior escape room.
For more information on … See the full activity...
Introduction to the student activity
Product augmentation is one of the three (sometimes five, depending upon the model being used) levels to describe a product.
At the center of the model is typically the core customer need or core value being offered– in other words, what is the customer truly buying? Understanding of the core need/value is helpful for identifying … See the full activity...
Introduction to the Student Activity
Product augmentation is one of the three levels of a product, and is often used to help differentiate an everyday product in the market. Product augmentation is relatively straightforward for services, where additional support, information, and after sales service is provided – but it is a little trickier for physical goods.
In this exercise, students … See the full activity...
Background to the student activity
Pringles is a snack brand owned by Kellogg’s, and is sold in over 140 countries. Most students would know this brand as it comes in a can and the chips are stacked.
Here are some of their flavors:
In 2020 in Australia, Pringles ran a sales promotion built around WTF = what’s the flavor? Here … See the full activity...
About the GE Matrix template and using it with students
The nine-box model for the GE-McKinsey matrix is an effective tool for students to understand the relationship between business strengths and market opportunities.
This is essentially what we do when we combine strengths with opportunities in a SWOT analysis as well. It helps that firms should concentrate on business opportunities … See the full activity...
This is an Excel Tool Suitable to Share with your Students
This is not necessarily a student activity, but instead, a tool that they could use for their analysis for assignments, or you could possibly structure a survey in class, that could be analyzed using the following free template that will allow your students to produce charts and run cross-tabs … See the full activity...
Introduction to the Activity
Customer journey mapping is an effective way for students to understand:
- the overall buying decision process
- aspects of consumer behavior
- differences in market segments = by using different brand personas
- promotion, process, and people marketing mix elements = by considering brandtouch points
- brand management
- customer satisfaction loyalty and retention
Structuring Customer Journey Map Exercises
There are … See the full activity...
As we know, perceptual maps are a great way to visualize consumer’s perception of brand positions and how they evolve over time.
It is quite common for students to include one perceptual map in suitable assignments, but there are a number of misconceptions on how to best use perceptual maps.
The Student Task
This exercise is designed to give … See the full activity...
Introduction to this Activity
This activity is a variation of the Burgers Galore Brand Management exercise. In that activity, students need to consider how well a brand is being managed by reviewing sales, profit, and image data (presented in a perceptual map format).
But this data is fully provided for them – they just need to analyze the data as … See the full activity...
About this Brand Management Activity
This activity is designed around a marketplace (such as a small city), where there are a set number of known competitors.
Student groups need to review and discuss the case materials to consider whether the firm’s performance is favorable or concerning?
The Student’s Task
“Burgers Galore” is a hypothetical fast food chain in a hypothetical … See the full activity...
Marketing Sim Game Teaching Price and Place Concepts
This sim game is a variation of the interactive marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.
Instead, students make decisions in their teams, which are fed into the sim game template by the instructor, … See the full activity...
Overview of the Interactive Marketing Game
Here is a free marketing game that requires students working in teams to determine their 4P’s and trade with other teams in order to maximize profits over several decision rounds.
This is a very effective learning exercise for getting students engaged as it is highly competitive as well as a fun, social activity.
It … See the full activity...
The ‘expert-level’ marketing and positioning Sim Game is now available. This Sim Game is suitable for more advanced students and would need to be played over several weeks or even a full semester.
There have been substantial improvements made to the game, such as an interactive menu, as shown below.
New SWOT Planning Worksheet
The centerpiece of the student’s decision-making … See the full activity...
Two Digital Escape Rooms Now Available
Click here for the escape room challenge for the marketing mix.
Click here for the escape room challenge for consumer behavior.
Why play the digital escape rooms?
As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students getting highly involved and motivated and having … See the full activity...
As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all their stores throughout the world.
Toys R Us were essentially a victim of failing to adapt to a significantly changing marketing environment. They maintained their large-scale supermarket retailing model for over 50 years without considering trends in retail design, retailing itself, changing consumer … See the full activity...
Using a fun marketing trivia quiz is a great way to kick-start discussions and interactions in a week one class.
As you probably know all too well, one of the challenges of teaching a class in the early classes of a term is the building of student rapport and getting the students comfortable engaging and interacting in class.
There are … See the full activity...
SWOT Analysis often becomes a quick group brainstorming approach with marketing students, rather than a discussion of what makes up a robust and detailed SWOT.
The other problem with SWOTs is that they are quite generic, often because students start with a “blank sheet”.
To solve this problem I have designed a simple SWOT generator that runs on … See the full activity...
In April 2017, KFC decided to introduce it’s Zinger chicken sandwich (burger) into its home American market. This is despite the product being available in KFC’s international markets for over 30 years, where it is KFC’s most popular product in 120 countries.
For this activity, students need to review the launch TV commercial featuring Rob Lowe as the new Col. … See the full activity...
A Paperback Version of the Workbook is Now Available Through Amazon
Following numerous requests, I have finally published the Practical Marketing Workbook in hard copy format, as well as a downloadable PDF file.
The workbook contains over 250 worksheet style activities (and more than 400 pages), ideal for copying and providing to your students for in-class activities, discussion exercises, role … See the full activity...
Introducing the 2nd Edition of the Practical Marketing Workbook
This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.
Each activity contains its own … See the full activity...