This activity looks at one of the more substantial risks of using shrinkflation, which is negative consumer backlash and media attention. It focuses on a real situation for KFC and includes customer comments.
Risks of Shrinkflation Review the Teaching Activity
Students are faced with five challenging pricing scenarios or dilemmas. There are arguments for different price points, given the competitive and marketing environment situation. A good activity to learn the practicalities of pricing and to find out that price is much more than just a number.
Handing Challenging Pricing Decisions Review the Teaching Activity
Around 60 multiple choice questions on the product mix and the pricing mix – ideal for student revision and setting quizzes.
Product and Price Multiple Choice Revision Questions Review the Teaching Activity
In this mini case study (with a video case summary as well), students will review how an insurance company was able to make intangible services “tangible”.
Making Services Tangible (Video Case Study) Review the Teaching Activity
Students work through a pricing experiment testing optimal pricing for profits. They then construct a demand curve, as well as considering multiple environmental factors before making a final pricing recommendation. A good activity to understand the role of marketing mix experiments.
Setting Prices Using Marketing Experiments Review the Teaching Activity
In April 2023, superstore Bed Bath & Beyond filed for bankruptcy, following several years of misalignments to the changing environment. Many factors contributed to their demise – but was poor marketing mainly to blame?
Bed Bath & Beyond Case Study Review the Teaching Activity
As we know, sales promotions and discounts are commonly used in supermarket channels. However, do they make a difference? In this activity, students examine different consumer motivations, using an excerpt from a focus group, to identify the type of consumer (segment) that are responsive to sales promotions and why – as well as identifying the long-term impact on a brand, if any.
Are Price Discounts Worthwhile? Review the Teaching Activity
This teaching activity is a more advanced cost-plus pricing activity. If your students have a good sense of the concept, this is an excellent activity for gaining a better understanding of the cost-plus formula and its challenges of implementation. Note: A free (but optional) Excel template for cost-plus pricing formula has been included.
How to Use Cost-Plus Pricing in Marketing Review the Teaching Activity
This case looks at Patagonia, a company that is highly successful in terms of growth and profits, but also makes a substantial contribution to the environment, sustainability, and even to the anti-consumer movement and ideology.
Patagonia Case Study: Marketing to Anti-Consumers Review the Teaching Activity
In this activity, students consider the tactic of shrinkflation as a suitable and ethical approach to managing price increases. A short news video helps provide several good examples.
Is Shrinkflation a Good Approach to Pricing? Review the Teaching Activity