Pricing Archives - Great Ideas for Teaching Marketing

In-Class Experiments: Sales Promotions

Consumer Behavior, Discussion Exercises, Experiments, Games and Quizzes, Marketing Mix, Member Activities, Pricing

This task is designed to engage your students with a series of interactive sales promotion trade-offs. They will need to choose between competing offers – creating a series of in-class experiments. It is helpful exercise for determining the power and ideal structure for sales promotion to drive and influence consumer behavior. It also works as a great in-class discussion tool and even an ice-breaker exercise.

In-Class Experiments: Sales Promotions Review the Teaching Activity

The Ethics of Shrinkflation: Debate Ideas

Discussion Exercises, Ethics, Member Activities, Pricing, Products and Brands, Social

Students are provided with two debate questions, as well as some for and against points to get them started and thinking about the role and impact of shrinkflation. Debate are often a good method of generating a deeper understanding of a topic. Shrinkflation extends beyond just pricing, to brand management, promotion, ethics, customer trust, and profitability.

The Ethics of Shrinkflation: Debate Ideas Review the Teaching Activity

Risks of Shrinkflation

Case Study, Consumer Behavior, Ethics, Member Activities, Pricing

This activity looks at one of the more substantial risks of using shrinkflation, which is negative consumer backlash and media attention. It focuses on a real situation for KFC and includes customer comments.

Risks of Shrinkflation Review the Teaching Activity

Handing Challenging Pricing Decisions

Analysis and Metrics, Discussion Exercises, Ethics, Member Activities, Pricing

Students are faced with five challenging pricing scenarios or dilemmas. There are arguments for different price points, given the competitive and marketing environment situation. A good activity to learn the practicalities of pricing and to find out that price is much more than just a number.

Handing Challenging Pricing Decisions Review the Teaching Activity

Product and Price Multiple Choice Revision Questions

Marketing Mix, MCQs, Member Activities, Pricing, Products and Brands, Promotion

Around 60 multiple choice questions on the product mix and the pricing mix – ideal for student revision and setting quizzes.

Product and Price Multiple Choice Revision Questions Review the Teaching Activity

Making Services Tangible (Video Case Study)

Case Study, Marketing Mix, Member Activities, Pricing, Segmentation and Positioning, Services/CRM, video

In this mini case study (with a video case summary as well), students will review how an insurance company was able to make intangible services “tangible”.

Making Services Tangible (Video Case Study) Review the Teaching Activity

Setting Prices Using Marketing Experiments

Analysis and Metrics, Free Activities, Pricing, Promotion, Research and MIS

Students work through a pricing experiment testing optimal pricing for profits. They then construct a demand curve, as well as considering multiple environmental factors before making a final pricing recommendation. A good activity to understand the role of marketing mix experiments.

Setting Prices Using Marketing Experiments Review the Teaching Activity

Bed Bath & Beyond Case Study

Case Study, Consumer Behavior, Marketing Environment, Member Activities, Places and Channels, Pricing, Promotion

In April 2023, superstore Bed Bath & Beyond filed for bankruptcy, following several years of misalignments to the changing environment. Many factors contributed to their demise – but was poor marketing mainly to blame?

Bed Bath & Beyond Case Study Review the Teaching Activity

Are Price Discounts Worthwhile?

Consumer Behavior, Member Activities, Pricing, Promotion, Segmentation and Positioning

As we know, sales promotions and discounts are commonly used in supermarket channels. However, do they make a difference? In this activity, students examine different consumer motivations, using an excerpt from a focus group, to identify the type of consumer (segment) that are responsive to sales promotions and why – as well as identifying the long-term impact on a brand, if any.

Are Price Discounts Worthwhile? Review the Teaching Activity

How to Use Cost-Plus Pricing in Marketing

Analysis and Metrics, Free Activities, Pricing

This teaching activity is a more advanced cost-plus pricing activity. If your students have a good sense of the concept, this is an excellent activity for gaining a better understanding of the cost-plus formula and its challenges of implementation. Note: A free (but optional) Excel template for cost-plus pricing formula has been included.

How to Use Cost-Plus Pricing in Marketing Review the Teaching Activity