Pricing Archives - Great Ideas for Teaching Marketing

Improving the Marketing Mix

Analysis and Metrics, Discussion Exercises, Introductory Concepts, Member Activities, Pricing, Strategy and Plans

In this exercise, students are required to review the top-level financials of a small chain of hamburger stores and suggest improvements to their marketing mix.

Pricing Objectives

Member Activities, Pricing, Review Exercises, Segmentation and Positioning

Pricing decisions will form a key part of the firm’s overall marketing strategy. In this activity, the task is to identify why the firm has adopted their particular pricing approach.

Price Calculation: Cost-plus Pricing

Analysis and Metrics, Member Activities, Pricing, Review Exercises

The task for this activity is to work through the two examples for cost-plus pricing for students to gain a better understanding of this method.

Price Calculation: Breakeven Pricing

Analysis and Metrics, Member Activities, Pricing, Review Exercises

Work through two examples of using break-even analysis for pricing, to gain a better understanding of this approach.
EXCLUSIVE MEMBER ACTIVITY

Price Calculation: Target Profit Pricing

Analysis and Metrics, Member Activities, Pricing, Review Exercises

Students use target profit pricing to determine how many units we will need to sell to both cover costs AND achieve a set profit.
EXCLUSIVE MEMBER ACTIVITY

Price Calculations: Marginal Analysis

Analysis and Metrics, Member Activities, Pricing, Review Exercises

Students set prices using marginal analysis. This pricing approach looks for the maximum profit point, considering the firm’s cost structure and the likely sales at different price points.
EXCLUSIVE MEMBER ACTIVITY

What Price Mark-up is Needed?

Analysis and Metrics, Member Activities, Pricing, Review Exercises

In this activity, the student task is to determine what average prices will need to be charged by these small retailers so they end up making a good profit.
EXCLUSIVE MEMBER ACTIVITY

Price Penetration or Price Skimming?

Decisions and Mini-Cases, Member Activities, New Product Process, Pricing, Role Plays, Strategy and Plans

This activity follows the discussion in a manager’s meeting for a firm that produces entertainment/game consoles and they are trying to decide whether to use a price penetration or price skimming strategy in the upcoming launch of their game console.
EXCLUSIVE MEMBER ACTIVITY

Setting Your Price

Analysis and Metrics, B2B Marketing, Member Activities, Pricing

Students assume that they decide to start a business as a marketing consultant. How much do they need to charge for their consulting services?
EXCLUSIVE MEMBER ACTIVITY

Value Pricing – A Tough Decision

Discussion Exercises, Member Activities, Pricing

This activity requires students to determine a price solely based on what value the product generates for the customer. As there are only insignificant variable costs involved, what price is right?
EXCLUSIVE MEMBER ACTIVITY