Students are faced with five challenging pricing scenarios or dilemmas. There are arguments for different price points, given the competitive and marketing environment situation. A good activity to learn the practicalities of pricing and to find out that price is much more than just a number.
Sorry, this teaching activity and/or solution is exclusive for GITM Members
If you are already a GITM Member, then please Log In below to access this activity and solution.
If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.