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Great Ideas for Teaching Marketing

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News item

Staff Bonuses and Internal Marketing

For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results.

Categories Discussion Exercises, Marketing Environment, News item, Places and Channels, Services/CRM

J.C. Penney’s Cost-cutting Transformation

In this mini-case, students review the efforts of the J.C. Penney department store to more efficiently compete on price, primarily underpinned by a cost-cutting program. But is this the best approach?

Categories Discussion Exercises, News item, Places and Channels, Pricing

From Bricks and Mortar to Online Retailing

In this exercise, students review the key trends impacting of online retailing on traditional shopping centers and retailers. The challenge is to determine the best way forward for these traditional retailers.  

Categories Digital Marketing, Discussion Exercises, Marketing Environment, News item, Places and Channels

Assessing the Impact of Environmental Change

The student task is to review survey results of attitudes towards moving to a cashless society and identify how retailers will be able to benefit from this emerging opportunity.  

Categories Discussion Exercises, Marketing Environment, News item, Places and Channels, Research and MIS

Assessing a Strategic Alliance

In this mini-case study, students assess whether a joint venture between Tesco Bank and Aviva (insurance) has benefits for both players, as well as its joint customers.

Categories Business Markets, Discussion Exercises, News item, Services/CRM, Strategy and Plans

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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