Even More Teaching Activities
How to Develop a Segment Profile
An in-class exercise for marketing students to develop a better understanding of a market segment through constructing a segment profile.
A Too Aggressive Competitive Marketing Strategy?
In this discussion case, students of marketing strategy will examine whether a campaign to block competitive moves is warranted? This case looks at Crystal Pepsi vs Tab Clear. EXCLUSIVE MEMBER ACTIVITY
Responding to Competitor Pricing
While it is generally acknowledged that it is best to stay out of a price-cutting war, sometimes competitor actions will force you into one. In this activity, students need to counter when one of their competitors cuts their prices - how will they respond? EXCLUSIVE MEMBER ACTIVITY
New Coke Case Study Video
Given the continued level of interest in the "new" Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.