Even More Teaching Activities
How to Classify Product Levels
The task in this activity is to classify the offerings of a computer retailer into core, actual and augmented product…
Meeting Target Market Needs
The task is to outline a marketing mix for a holiday that would best suit different market segments.
Is this Target Market Viable?
The student task is to evaluate whether the proposed target market for a new luxury service is the best approach.
Marketing’s Role in the New Product Process
The task is to review the following list of new product development tasks and evaluate whether or not the marketing…
The Family Life Cycle (FLC)
The student task in this activity is to 'update' the traditional family life cycle, taking into account the modern trends…
Poor Target Market or Poor Positioning?
This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student…
