Even More Teaching Activities
The Original Perceptual Map for the iPhone
The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch, is presented for student discussion, in terms of strategy, positioning, and innovation.
Components of Brand Value
In this activity, students explore what makes up a strong brand and how a brand is developed - getting beyond simple brand awareness. EXCLUSIVE MEMBER ACTIVITY
Return on Promotional Investment (ROMI)
For each of the following decisions, students will calculate and determine whether the promotional expenditure generates a positive return on investment (that is, a marketing return on investment = ROMI). EXCLUSIVE MEMBER ACTIVITY
Setting the Right Price (Spreadsheet Exercise)
In this activity, students are presented with basic costs and a demand curve for the local pizza shop and they are asked to calculate the best price point to maximize profits. Note: will require students to have basic spreadsheet access and skills.