Even More Teaching Activities
New Product Evaluation Game
This activity is a 'game' played in groups. Although it is a fun game, it is designed to illustrate the…
Product Line Extension Challenge
In 2005, Coca-Cola introduced Coke Zero, a zero calorie version of their flagship product. This product did extraordinary well, but…
How Important is Price?
In this exercise, students are presented with eight product alternatives, as they would find in a supermarket environment. As they…
Different Firms – Different Research?
Sometimes a firm's particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as…
Are These Good Growth Results?
This food retailer has experienced significant top-level growth over the past few years. But underpinning their results is a significant…
Identify the Steps in the New Product Process
In this activity, students match the key step in the new product process to its appropriate definition, to confirm their…
