Even More Teaching Activities
Digital Marketing Success (Case Study)
This video case study is based upon an innovative approach to search engine advertising that cleverly combines data, market insights, and a unique media schedule. EXCLUSIVE ACTIVITY FOR MEMBERS
What Level of Information Search?
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information search phase of their decision process.
Perceptions of CRM
In this exercise, students will evaluate the potential benefits and limitations of customer relationship management (CRM).
What Do You Want a Marketer to Do?
In this activity, students need to consider what is the primary purpose of marketing? While many students will opt for marketing plans, new products, communication campaigns – is that what marketing is really all about?