Challenging Marketing Connections Puzzle Game


definitions, key marketing concepts, team-building, game, puzzle

Review the activity below or download the PDF student worksheet

Teaching Note

This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way.

This teaching activity provides students with 20 sets of four marketing terms, concepts, steps and/or tools that are connected. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.

Please note that there are two variations of the Marketing Connections Puzzle Game on Great Ideas – and this one  should be considered the tougher one of the two and maybe this game would be best to play second. Here is the other puzzle game for you to review…

NOTE: Both puzzle games assume a knowledge of Marketing 101/Marketing Principles.

Student Discussion Activity


Below there is a table of 80 words or terms related to marketing. They have been jumbled into alphabetic order for you.

In these 80 words, there are 19 interrelated sets of four words/terms that are logically connected from a marketing perspective – such as: product, price, place, promotion.

Your task is to find all 19 related sets – that will leave 4 words/terms left over, which can be rearranged into a key learning point for all marketers.

Good luck…


Disconfirmation Market Development Problem Recognition
Affordability Discounts Market Penetration

Product Development


Diversification Market Testing Promoters
Attention Early Adopters Marketing Mix Development



Emotional Mass Psychological
Bargaining Power of Suppliers Evaluation of Alternatives Motivation



Expectations Never Reference Groups
Commercialization Fear Niche



Free Samples Objective and Task Segmented
Competitive Handling Objections On Price


Competitive Parity

Humor One-to-One Social Class
Competitive Rivalry Idea Generation Passives


Concept Development

Information Search Perceived Performance Subculture
Convenience Innovators Percentage of Sales



Inseparability Perception Threat of New Entrants
Coupons Intangibility Perishability

Threat of Substitutes


Interest Point of Purchase Displays Unsought
Customer Satisfaction Laggards Positioning



Late Majority Post-Purchase Evaluation Variability
Detractors Learning and Memory Presentation

Willingness to Recommend

Your Related Sets

And what was the end marketing phrase (using the four words/terms not matched above)?



Related Activities and Games

Scroll to Top