Topics
definitions, key marketing concepts, team-building, game, puzzle
Review the activity below or download the PDF student worksheet
- Student Worksheet: Challenging Marketing Connections Puzzle Game
- Instructor Solutions (Members Only): Challenging Marketing Connections Puzzle Game = Solutions
Teaching Note
This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way.
This teaching activity provides students with 20 sets of four marketing terms, concepts, steps and/or tools that are connected. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.
Please note that there are two variations of the Marketing Connections Puzzle Game on Great Ideas – and this one should be considered the tougher one of the two and maybe this game would be best to play second. Here is the other puzzle game for you to review…
NOTE: Both puzzle games assume a knowledge of Marketing 101/Marketing Principles.
Student Discussion Activity
Instructions
Below there is a table of 80 words or terms related to marketing. They have been jumbled into alphabetic order for you.
In these 80 words, there are 19 interrelated sets of four words/terms that are logically connected from a marketing perspective – such as: product, price, place, promotion.
Your task is to find all 19 related sets – that will leave 4 words/terms left over, which can be rearranged into a key learning point for all marketers.
Good luck…
|
Action |
Disconfirmation | Market Development | Problem Recognition |
| Affordability | Discounts | Market Penetration |
Product Development |
|
Alone |
Diversification | Market Testing | Promoters |
| Attention | Early Adopters | Marketing Mix Development |
Prospecting |
|
Attitudes |
Emotional | Mass | Psychological |
| Bargaining Power of Suppliers | Evaluation of Alternatives | Motivation |
Rational |
|
Closing |
Expectations | Never | Reference Groups |
| Commercialization | Fear | Niche |
Segmentation |
|
Compete |
Free Samples | Objective and Task | Segmented |
| Competitive | Handling Objections | On Price |
Shopping |
|
Competitive Parity |
Humor | One-to-One | Social Class |
| Competitive Rivalry | Idea Generation | Passives |
Specialty |
|
Concept Development |
Information Search | Perceived Performance | Subculture |
| Convenience | Innovators | Percentage of Sales |
Targeting |
|
Cost-Plus |
Inseparability | Perception | Threat of New Entrants |
| Coupons | Intangibility | Perishability |
Threat of Substitutes |
|
Culture |
Interest | Point of Purchase Displays | Unsought |
| Customer Satisfaction | Laggards | Positioning |
Value-Based |
|
Desire |
Late Majority | Post-Purchase Evaluation | Variability |
| Detractors | Learning and Memory | Presentation |
Willingness to Recommend |
Your Related Sets
And what was the end marketing phrase (using the four words/terms not matched above)?
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