A Guide to Marketing Abbreviations

Definitions, Free Activities, Games and Quizzes, Introductory Concepts

Topics

definitions, key terms, abbreviations, base concepts

Review the activity below or download the PDF student worksheet

Teaching Notes:

  • The student worksheet (please download above) is better formatted than printing the below teaching activity.
  • There are several words left over and a simple question to answer – this structure will enable you to run this puzzle exercise as a race in the class (if suitable with your cohort) to add a bit of fun and competition to the task.

Student Discussion Activity

Introduction

In this task you will test your knowledge of marketing abbreviations. Below you will find 40 abbreviated marketing terms, and then underneath you will find the words that match – so it’s like a matching puzzle.

These marketing terms are commonly expressed as abbreviated letters, so knowing them from memory will be helpful in your marketing career.

At the end, you will have a few words left over – what words are the leftover and how would you describe them?

List of Abbreviated Marketing Terms

  1. CLV
  2. IMC
  3. CMS
  4. ROMI
  5. PR
  6. CRM
  7. AIDA
  8. USP
  9. UX
  10. CX
  11. CMO
  12. CPM
  13. BCG
  14. KPI
  15. CAC
  16. ESG
  17. CTA
  18. NPS
  19. NFP
  20. SEO
  21. CTR
  22. JIT
  23. DEI
  24. SEM
  25. CSat
  26. EDM
  27. PPC
  28. SWOT
  29. WOM
  30. PLC
  31. B2B
  32. B2C
  33. YTD
  34. QR
  35. OOH
  36. AI
  37. VALs
  38. NPD
  39. SERP
  40. ROAS

Match These Words to the Above List of Abbreviated Marketing Terms

Here are the words that you need to use to match the above marketing abbreviations. You will note that some of the words are used multiple times – such as “customer”. They have been placed in alphabetical order for ease of reference.

When you are finished, there are a few words left over – not needed for the above abbreviations – how would you describe these leftover words in one sentence?

  • Acquisition
  • Action
  • Action
  • Advertising
  • And
  • Artificial
  • Attention
  • Boston
  • Business
  • Business
  • Business
  • Call
  • Chief
  • Click
  • Click
  • Communication
  • Consulting
  • Consumer
  • Content
  • Content
  • Cost
  • Cost
  • Customer
  • Customer
  • Customer
  • Customer
  • Customer
  • Cycle
  • Date
  • Desire
  • Development
  • Direct
  • Diversity
  • Electronic
  • Engine
  • Engine
  • Engine
  • Environment
  • Equity
  • Experience
  • Experience
  • For
  • Governance
  • Group
  • Home
  • In
  • Inclusion
  • Indicator
  • Integrated
  • Intelligence
  • Interest
  • Investment
  • Just
  • Key
  • Life
  • Lifestyles
  • Lifetime
  • Mail
  • Management
  • Management
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Millie
  • Mouth
  • Net
  • New
  • Not
  • Of
  • Of
  • Officer
  • On
  • On
  • Opportunities
  • Optimization
  • Out
  • Page
  • Pay
  • Per
  • Per
  • Performance
  • Place
  • Price
  • Product
  • Product
  • Product
  • Profit
  • Promoter
  • Promotion
  • Proposition
  • Public
  • Quick
  • Rate
  • Relations
  • Relationship
  • Response
  • Results
  • Return
  • Return
  • Satisfaction
  • Score
  • Search
  • Search
  • Search
  • Selling
  • Social
  • Spend
  • Strengths
  • System
  • Threats
  • Through
  • Time
  • To
  • To
  • To
  • To
  • Unique
  • User
  • Value
  • Values
  • Weaknesses
  • Word
  • Year

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