Even More Teaching Activities
Repositioning Upwards (Video Case Study)
This case study examines a repositioning campaign for Vita-Weat, which is a brand of crackers in Australia. In this promotional campaign, this brand of “dull” and perceived budget crackers was successfully repositioned to be seen as a gourmet food offering and tapping into the “foodie” culture trend.
Marketing Mix of the Dollar Shave Club
Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P's offering and the mindset of their target market. Great activity for breaking down the full 7P's marketing mix. EXCLUSIVE ACTIVITY FOR MEMBERS
International Market Entry (Case Study)
In this mini case study, student review why a successful Australian fast food chain had multiple failures with their international market expansion. EXCLUSIVE ACTIVITY FOR MEMBERS
Marketing Terms Crossword
A revision crossword for an array of marketing terms and definitions - ideal for reinforcing terms at the end of term. Ideal team-based activity.