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Great Ideas for Teaching Marketing

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    • About the Escape Rooms
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Sim Games

Pizza Store Design Game

This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.

Categories Places and Channels, Pricing, Products and Brands, role play, Sim Games

Restaurant Pricing Game

This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.

Categories Places and Channels, Pricing, role play, Sim Games

Price-Place Marketing Sim Game

This Sim Game is a variation of the interactive (trading) marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.

Categories Analysis and Metrics, Business Markets, Games and Quizzes, Places and Channels, role play, Sim Games

Interactive Marketing (Trading) Game

Here is a great learning game to play with your marketing and business students. It is provided free and is highly engaging.

Categories Business Markets, Games and Quizzes, Marketing Environment, role play, Sim Games

Example Screenshots of the Expert-level Sim Game

The centerpiece of decision-making is based around a SWOT planning sheet that is automatically produced and updated as the game progresses. Check out some screenshots of the key components of the planning sheet.

Categories Analysis and Metrics, Decisions and Mini-Cases, Games and Quizzes, Segmentation and Positioning, Sim Games

Our Choice of Sim Games

In addition to the range of resources and activities for teaching marketing, we also have SEVEN marketing simulation games available – see the list here!

Categories Games and Quizzes, Sim Games

Sim Game Videos

This page contains the videos for the three related Sim Games on this site – helpful for comparing the games.

Categories Games and Quizzes, Sim Games, video

Advantages of Our Sim Games

Why are our Sim Games better than other options in the marketplace? There’s lots of reasons – find out more!

Categories Games and Quizzes, Segmentation and Positioning, Sim Games

Expert-level Marketing Sim Game (Now Free)

This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable for advanced marketing students to be played over a semester or term.

Categories Analysis and Metrics, Games and Quizzes, New Product Process, Pricing, Products and Brands, Segmentation and Positioning, Sim Games

Key Differences between the Simulation Games

A handy summary table of the key differences between the three main Sim Games available on this website.

Categories Games and Quizzes, Sim Games
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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