Great Ideas for Teaching Marketing
Ideas and resources for teaching marketing
This sim game is a variation of the interactive marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.
Instead, students make decisions in their teams, which are fed into the sim game template by the instructor, … See the full activity...
Here is a free marketing game that requires students working in teams to determine their 4P’s and trade with other teams in order to maximize profits over several decision rounds.
This is a very effective learning exercise for getting students engaged as it is highly competitive as well as a fun, social activity.
The ‘expert-level’ marketing and positioning Sim Game is now available. This Sim Game is suitable for more advanced students and would need to be played over several weeks or even a full semester.
There have been substantial improvements made to the game, such as an interactive menu, as shown below.
The centerpiece of the student’s decision-making … See the full activity...
Here is the “advanced positioning marketing simulation game” now available for free download here…
Advanced-Positioning-Sim-Game-2020
This is an extension of the initial game – so it has the same look and feel to students. However, it increases the complexity of decisions by introducing a number of new rule changes, such as:
You can download the free sim game here…
Key changes for 2020:
