Base Marketing Sim Game (Lecturer Information)
This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough to enable discussion of numerous marketing concepts.
Sim Games
Base Sim Game: How to Play Guide
This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.
Discussion and Teaching Ideas for the Sim Games
This page has some guidance for instructors on which marketing concepts will be highlighted by playing the Sim Games in class. This is helpful for reinforcing concepts after the game/s is concluded.
Instructor’s Guide to Running the Base Positioning Sim Game
This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game. This fun and engaging teaching activity is available for free download on this website.
Advanced Positioning Simulation Game
This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management, and marketing financials.
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Key Differences between the Simulation Games
A handy summary table of the key differences between the three main Sim Games available on this website.
Expert-level Marketing Sim Game
This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable for advanced marketing students to be played over a semester or term.
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Advantages of Our Sim Games
Why are our Sim Games better than other options in the marketplace? There’s lots of reasons – find out more!
Sim Game Videos
This page contains the videos for the three related Sim Games on this site – helpful for comparing the games.
Our Choice of Sim Games
In addition to the range of resources and activities for teaching marketing, we also have EIGHT marketing simulation games available – see the list here!