This Sim Game is a variation of the interactive (trading) marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.
Here is a great learning game to play with your marketing and business students. It is provided free and is highly engaging.
The centerpiece of decision-making is based around a SWOT planning sheet that is automatically produced and updated as the game progresses. Check out some screenshots of the key components of the planning sheet.
In addition to the range of resources and activities for teaching marketing, we also have FIVE marketing simulation games available – see the list here!
This page contains the videos for the three related Sim Games on this site – helpful for comparing the games.
Why are our Sim Games better than other options in the marketplace? There’s lots of reasons – find out more!
This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable for advanced marketing students to be played over a semester or term.
A handy summary table of the key differences between the three main Sim Games available on this website.
This is a free Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management, and marketing financials.
This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game. This fun and engaging teaching activity is available for free download on this website.