Price-Place Marketing Sim Game

Marketing Sim Game Teaching Price and Place Concepts

Introduction

This sim game is a variation of the interactive marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.

Instead, students make decisions in their teams, which are fed into the sim game template by the instructor, … See the full activity...

Free Interactive Marketing Game

Overview of the Interactive Marketing Game

Here is a free marketing game that requires students working in teams to determine their 4P’s and trade with other teams in order to maximize profits over several decision rounds.

This is a very effective learning exercise for getting students engaged as it is highly competitive as well as a fun, social activity.

It … See the full activity...

Challenging Marketing Sim Game

The ‘expert-level’ marketing and positioning Sim Game is now available. This Sim Game is suitable for more advanced students and would need to be played over several weeks or even a full semester.

There have been substantial improvements made to the game, such as an interactive menu, as shown below.

New SWOT Planning Worksheet

The centerpiece of the student’s decision-making … See the full activity...

The Advanced Positioning Simulation Game (Now Free)

Sim Game Updated in 2020

Here is the “advanced positioning marketing simulation game” now available for free download here…

Advanced-Positioning-Sim-Game-2020

This is an extension of the initial game – so it has the same look and feel to students. However, it increases the complexity of decisions by introducing a number of new rule changes, such as:

  • the overall
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Free Marketing Simulation Game (Updated 2020)

You can download the free sim game here…

positioning-game-updated-2020

Game Updated 2020

Key changes for 2020:

  • Loyalty bonus has been reduced from 20% to 10%. This loyalty bonus is awarded to products that are not repositioned during the round. The intention of this bonus is to provide a trade-off between moving to a more attractive position and holding position and
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