Sim Game Videos

Please note that there are several videos below…

Introductory-level simulation game instructions for STUDENTS

Introductory-level simulation game instructions for INSTRUCTORS

Advanced-level simulation game instructions for STUDENTS

Advanced-level simulation game instructions for INSTRUCTORS

Expert-level simulation game instructions

Price-Place (B2B) Sim Game

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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