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GITM Members have access to 400+ Activities and plus Solutions: Click to Find Out More

GITM Members have access to 400+ Activities and plus Solutions: Click to Find Out More

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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Main Topics

Intro Concepts
Mktg Environment
Strategy/Plans
Consumer Behavior
Research/MIS
Metrics/Analysis
Segments/Positioning
Products/Brands
Services/CRM
New Products
Digital
Place/Channels
Pricing
Promotion
Ethics
B2B
Case Studies
Games and Quizzes
Digital Escape Rooms
MCQs
Tools

New Member Activities

Burger King Closing Stores: A Good Idea?
Fixing the Sales Funnel
Buyer Personas and their Customer Journeys
Should We Pursue Profit or ROMI?
Which Buyer Persona Should We Pursue?

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New Free Activities

A Guide to Marketing Abbreviations
CMO versus CCO: Understanding the Difference
Bud Light and Dylan Mulvaney Case Study
Pepsi AM Breakfast Soda: Classic Case Study
Tropicana’s Packaging Case Study

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Sim Game Videos

Free Activities, Games and Quizzes, Sim Games, video

Please note that there are several videos below…

Introductory-level simulation game instructions for STUDENTS

Introductory-level simulation game instructions for INSTRUCTORS

Advanced-level simulation game instructions for STUDENTS

Advanced-level simulation game instructions for INSTRUCTORS

Expert-level simulation game instructions

Price-Place (B2B) Sim Game

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