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GITM Members have access to 400+ Activities and plus Solutions: Click to Find Out More

GITM Members have access to 400+ Activities and plus Solutions: Click to Find Out More

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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Main Topics

Intro Concepts
Mktg Environment
Strategy/Plans
Consumer Behavior
Research/MIS
Metrics/Analysis
Segments/Positioning
Products/Brands
Services/CRM
New Products
Digital
Place/Channels
Pricing
Promotion
Ethics
B2B
Case Studies
Games and Quizzes
Digital Escape Rooms
MCQs
Tools

New Member Activities

What is the Role of Servicescape?
What’s Wrong with the Marketing Plan?
Making Services Tangible (Video Case Study)
Which Line of New Products Should We Pursue?
Should We Use Mystery Shoppers?

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Advanced Search

New Free Activities

Video Series on Positioning and Perceptual Maps
Fun Rebus Puzzles for Marketing Students (Part 2)
Marketing Rebus Puzzles (Video Version)
Fun Rebus Puzzles for Marketing Students (Part 1)
Marketing Connections Puzzle Game

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Sim Game Videos

Free Activities, Games and Quizzes, Sim Games, video

Please note that there are several videos below…

Introductory-level simulation game instructions for STUDENTS

Introductory-level simulation game instructions for INSTRUCTORS

Advanced-level simulation game instructions for STUDENTS

Advanced-level simulation game instructions for INSTRUCTORS

Expert-level simulation game instructions

Price-Place (B2B) Sim Game

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Average Cost Curves Game
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Price-Place Marketing Sim Game
Interactive Marketing (Trading) Game

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