Even More Teaching Activities
Using the BCG Matrix
In this mini-case study, students are required to allocate $250m in funds across a firm's four strategic business units, using the BCG matrix as their primarily guide.
Developing a CRM Strategy
In this activity, students act as consultants for a music festival, with their task being to develop a strategy to increase attendance and profitability for this annual event.
SWOT Analysis (Free Tool)
This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed SWOTs. Also ideal for student assignments and reports.
Calculating Customer Lifetime Value (Basic Formula)
This discussion exercise is an introduction to calculating customer lifetime value, which would be suitable for students of services marketing and metrics – and perhaps some students of advertising/promotion.