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Great Ideas for Teaching Marketing

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    • Teaching Approach
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    • Activity Types
      • Decisions and Mini-Cases
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    • About the Escape Rooms
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  • Base Concepts
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Sim Games

The Advanced Positioning Simulation Game (Now Free)

This is a free Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management, and marketing financials.

Categories Analysis and Metrics, Decisions and Mini-Cases, Games and Quizzes, Products and Brands, Sim Games, Strategy and Plans

Instructor’s Guide to Running the Base Positioning Sim Game

This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game. This fun and engaging teaching activity is available for free download on this website.

Categories Decisions and Mini-Cases, Discussion Exercises, Games and Quizzes, role play, Sim Games

Discussion and Teaching Ideas for the Sim Games

This page has some guidance for instructors on which marketing concepts will be highlighted by playing the Sim Games in class. This is helpful for reinforcing concepts after the game/s is concluded. 

Categories Discussion Exercises, Games and Quizzes, Review Exercises, Segmentation and Positioning, Sim Games, Strategy and Plans

Base Sim Game: How to Play Guide

This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.  

Categories Analysis and Metrics, Discussion Exercises, Games and Quizzes, role play, Segmentation and Positioning, Sim Games, Strategy and Plans

Base Marketing Sim Game (Lecturer Information)

This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough to enable discussion of numerous marketing concepts.

Categories Analysis and Metrics, Games and Quizzes, role play, Segmentation and Positioning, Sim Games, Strategy and Plans
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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