This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable for advanced marketing students to be played over a semester or term.
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Expert-level Marketing Sim Game Review the Teaching Activity
A handy summary table of the key differences between the three main Sim Games available on this website.
Key Differences between the Simulation Games Review the Teaching Activity
This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management, and marketing financials.
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Advanced Positioning Simulation Game Review the Teaching Activity
This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game. This fun and engaging teaching activity is available for free download on this website.
Instructor’s Guide to Running the Base Positioning Sim Game Review the Teaching Activity
This page has some guidance for instructors on which marketing concepts will be highlighted by playing the Sim Games in class. This is helpful for reinforcing concepts after the game/s is concluded.
Discussion and Teaching Ideas for the Sim Games Review the Teaching Activity
This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.
Base Sim Game: How to Play Guide Review the Teaching Activity
This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough to enable discussion of numerous marketing concepts.
Base Marketing Sim Game (Lecturer Information) Review the Teaching Activity