Even More Teaching Activities
Segment Nicknames and Brand Personas
The task in this activity is to see how much can be determined about the target market consumer by the…
Which Marketing Orientation is Best?
In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The…
Perceptions of CRM
In this exercise, students will evaluate the potential benefits and limitations of customer relationship management (CRM).
Return on Promotional Investment (ROMI)
For each of the following decisions, students will calculate and determine whether the promotional expenditure generates a positive return on…
Push or Pull Strategy?
Using the information provided, students decide whether the type of firms listed at the end of the discussion should adopt…
How Positioning Slogans Communicate
For this exercise, students are required to determine the positioning goals associated with various positioning tag lines.
