Tapping into Consumer Motivations

Consumer Behavior, Discussion Exercises, Marketing Mix, Member Activities

 

This teaching activity and/or solution is exclusive for GITM Members

If you are already a GITM Member, then please Log In below to access this activity and solution.

If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 150 free teaching activities available on Great Ideas for Teaching Marketing.

Even More Teaching Activities

Preparing a SWOT

The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.

Read More »

Allocating Fixed Costs (Product Profitability)

Allocating fixed costs to products, in order to more fully assess product profitability, can be determined in different ways with different outcomes. In this simple example, students assess the impact of allocating fixed costs to its products profitability. EXCLUSIVE MEMBER ACTIVITY

Read More »

Scroll to Top