Even More Teaching Activities
Strategy Focus
In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm that tends to pursue virtually whatever market opportunities that have been presented.
What are Core Competencies?
This activity explores the concept of core competencies and their role in the development of a marketing strategy. EXCLUSIVE MEMBER ACTIVITY
Using an Event as a Promotional Tool (Video)
In this mini case study, students review how Nike used a running event, rather than more traditional promotional tools, to reposition their brand in a key market segment. EXCLUSIVE ACTIVITY FOR MEMBERS
Buying Media
In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer game console. EXCLUSIVE MEMBER ACTIVITY