New Coke Case Study Videos

These are a collection of YouTube videos that support the two New Coke case studies on this site. New Coke (Part 1) is role play discussion exercise that takes students back to 1985 in order for them to re-make Coca-Cola’s marketing strategy given the marketing environment at that time. And New Coke (Part 2) gets … See the full teaching activity…

Blendtec’s Viral Campaign Success

In this video-based mini-case, you will review two in the highly successful Blendtec collection. These YouTube videos are among the most successful viral campaigns; can you identify the reasons for their success?   ACTIVITY/TASK YouTube is one of the most popular internet sites in the world. It has a vast collection of video ranging from entertainment … See the full teaching activity…