This activity is a mix of retailing design and customer experience challenges – that is, how could have Toys R Us modified their in-store offering and design for continued success – plus it also reinforces the impact of marketing environment factors and how they can derail a long-term successful strategy.
Redesigning the In-store Experience for Toys R Us Review the Teaching Activity
Students are presented with three scenarios where large brands or industries are expected to be more socially responsible. But is that the essence of marketing? Indeed, do we need to rethink the definition of modern-day marketing? This is a discussion task variation of the debate task of the same name.
Do Firms Have a Social Responsibility? (Discussion Task) Review the Teaching Activity
In this debate exercise, students are faced with three debate situations, in regard to social responsibility. In particular, they address the question of whether large brands need to “do more” than just meet customer needs and make profits? Indeed, has the scope of marketing expanded?
Do Firms Have a Social Responsibility? (Debates) Review the Teaching Activity
Students, as marketing managers for a large hotel chain operating in a major tourist city, have been approached by their CEO to “pick a side” and lobby for a looming social issue of allowing e-scooters to operate in the city.
Who Has the Social Right of Way? Review the Teaching Activity
Servicescape refers to the physical environment in which a service is delivered and includes elements such as the ambiance, layout, and overall atmosphere of the service facility. Students review 10 visual examples of servicescape to identify how they impact consumer behavior.
What is the Role of Servicescape? Review the Teaching Activity
This task is for senior marketing students considering their careers in marketing and where to specialize. A list of 30+ recent and emerging marketing roles are provided for consideration and discussion. A helpful exercise for students to start thinking about building their specialist skills.
Recent and Emerging Marketing Roles Review the Teaching Activity
This activity is a variation of the Marketing Ethics Game (also available of Great Ideas). But instead of a game, students review, discuss, and debate the 10 ethical and social dilemmas. In this situations, students will need to trade-off profits for ethical behavior, the customer experience, and staff satisfaction. Great for in-class discussions and debates.
Marketing Ethics Debate Topics Review the Teaching Activity
This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students – profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based. Note: Scoring system updated in 2024.
Marketing Ethics Game Review the Teaching Activity
In 2023, the Burger King chain announced that they were closing around 400 of their stores in the USA. They are reducing underperforming restaurants – but are these closures a good idea from a marketing brand perspective? Let’s find out in this activity.
Burger King Closing Stores: A Good Idea? Review the Teaching Activity
While many of your students are studying marketing with the intention of being a CMO, the marketing career landscape is changing and they might end up becoming a Chief Customer Officer (CCO) instead.
CMO versus CCO: Understanding the Difference Review the Teaching Activity