Skip to content

Great Ideas for Teaching Marketing

  • Info
    • Teaching Approach
      • Geoff’s Bio
      • For Students
      • Terms and Conditions
      • Privacy
    • Buy the Full Workbook
    • Activity Types
      • Decisions and Mini-Cases
      • Discussion Exercises
      • Review Exercises
      • Role Plays
      • Simulation Games
      • Digital Escape Rooms
      • Video Activities
  • Games/Quizzes
    • About the Escape Rooms
    • Digital Escape Rooms: Getting Started
    • Video MCQs
    • Sim Games
    • Crossword
    • Tools
  • Base Concepts
  • Environment
  • Strategy
  • Consumer Behavior
  • Research
  • Metrics
  • Segments & Positioning
  • Products/Brands
  • Services/CRM
  • New Products
  • Digital
  • Place Mix
  • Pricing
  • Promotion
  • Ethics
  • B2B
  • All Activities

Marketing Environment

Shift to Societal Marketing

This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move to a more socially responsible position. Students need to identify the arguments for/against these positions.

Categories Discussion Exercises, Marketing Environment

Developing a CRM Strategy

In this activity, students act as consultants for a music festival, with their task being to develop a strategy to increase attendance and profitability for this annual event.

Categories Analysis and Metrics, Decisions and Mini-Cases, Marketing Environment, Services/CRM, Strategy and Plans

Need to Improve Internal Marketing?

In this activity, students review the disappointing performance of a marketing campaign and determine where the problem occurred and does this firm need to spend more time and effort on its ‘internal marketing’ program?

Categories Discussion Exercises, Marketing Environment, Promotion, Services/CRM

Adapting to Socio-Cultural Trends

For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization that markets holiday packages and tours.   

Categories Consumer Behavior, Discussion Exercises, Marketing Environment, Strategy and Plans

Preparing a SWOT

The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.

Categories Discussion Exercises, Marketing Environment, Strategy and Plans

Was McDonald’s Adaptive or Just Lucky?

With this exercise, students need to consider whether McDonald’s successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?

Categories Discussion Exercises, Marketing Environment, Strategy and Plans

Over-Adapting to the Environment?

In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.

Categories Discussion Exercises, Marketing Environment, New Product Process, Strategy and Plans

Too Slow to Adapt?

Department stores have tended to be less relevant in today’s environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.

Categories Discussion Exercises, Marketing Environment, Places and Channels

A New Environment; Time for a New Strategy?

In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.

Categories Decisions and Mini-Cases, Marketing Environment, Places and Channels, Services/CRM

Adapting to a New Environment

For this activity, students discuss how a small chain of traditional music retail stores can best adapt to the changing lifestyle and technological macro-environment.

Categories Decisions and Mini-Cases, Marketing Environment, Strategy and Plans
Post navigation
Older posts
Newer posts
← Previous Page1 Page2 Page3 Page4 Next →

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

Get the Workbook for Flipped Classrooms

Sign up to GITM News and Get Free Tools

Get free Workbook Chapters, free Excel Templates, and more!

We don’t spam! Read our privacy policy for more info.

Check your inbox or spam folder to confirm your subscription.

© 2022 Great Ideas for Teaching Marketing • Built with GeneratePress

Terms and Conditions