Even More Teaching Activities
Reviewing Perceptual Maps
In this activity, students are presented with consumer perception data, along with an easy-to-use Excel perceptual mapping tool, to determine the relative positioning of competing brands
Social Class Behavior
In this activity, students need to outline their perception of the differences between an 'upper social class' and a 'lower social class' consumer, in terms of market behavior.
Selecting Sponsorship Partners
Students consider the question: On what basis (criteria) is the best approach for firms to assess a sponsorship proposal? EXCLUSIVE MEMBER ACTIVITY
Can You Run Your Own Focus Group?
For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in the fast food market.